Navigation Links
'Parents Speak Up' National Campaign Encourages Parent-Child Communication About Sex
Date:6/5/2009

WASHINGTON, June 5 /PRNewswire-USNewswire/ -- Advertising can be an effective way to encourage parents to talk with their children about sex, according to a new study by researchers at The George Washington University and RTI International.

The study, published in the June issue of Journal of Adolescent Health, found that the "Parents Speak Up National Campaign," successfully encouraged parents to initiate conversations about sex with their children.

"The study adds a new dimension to the larger debate on abstinence education and intervention programs," said Doug Evans, Ph.D., director of public health communication and marketing at The George Washington University and the study's lead author. "We found that abstinence messaging delivered to parents through mass media is efficacious in promoting parenting-child communication about sex and thus may be an effective public health strategy."

The results showed that four weeks after exposure to the ad campaign, fathers initiated more conversations with their children than they had previously. And after six months, both fathers and mothers who were exposed to the campaign were more likely to specifically recommend to their children to wait to become sexually active.

"The pattern of initiation of conversations about sex at four weeks post-baseline and then recommendations to their child to wait at six months post-baseline among fathers" is significant, said Kevin Davis, M.A., a senior researcher at RTI and the study's co-author. "This suggests the campaign succeeded in communicating its 'call to action,' particularly among fathers."

The campaign, funded by the Department of Health and Human Services, launched in June 2007 and uses primarily public service announcements as well as paid television, radio, print and outdoor announcements.

The study included nearly 1,500 parents of children 10 to 14 years old, selected from the Knowledge Networks, an online panel based on a nationally representative sample of U.S. adults. Participants were randomly assigned to experiment conditions, receiving exposure or no exposure to campaign ads and materials. All participants completed a baseline survey prior to exposure and then two follow-up surveys four weeks and six months later.

Provided by Newswise, online resource for knowledge-based news at www.newswise.com


'/>"/>
SOURCE George Washington University
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. When Parents Fight, Children Often End Up With Scars
2. Parents In Kansas Can Now Test Their Children For Lead Exposure Using Saliva
3. New study indicates that parents influence on childrens eating habits is small
4. Parents Often Puzzled by Medicine Labels
5. Parents Influence Sex Decisions, Hispanic Teens Say
6. Underwriters Laboratories Reminds Parents to Pay Attention to Staycation Safety Hazards
7. New Research Finds Recession Has Greater Impact on Health of Parents Than Children
8. New Research Finds Recession Has Greater Impact on Health of Parents than Children with Specific Findings on Hispanics
9. New Research Finds Recession Has Greater Impact on Health of Parents than Children With Specific Findings on African Americans
10. Should parents share the results of BRCA1/2 genetic testing with their children?
11. Parents, Kids Enjoyed Kids Korral at Annual Komen Atlanta Race for the Cure
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... , ... June 25, 2016 , ... As a lifelong ... Cum Laude and his M.D from the David Geffen School of Medicine at UCLA. ... to Los Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of ... recognition of their exemplary accomplishments in worksite health promotion. , The Wellness at Work ... Symposium at the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... A ... procedures that most people are unfamiliar with. The article goes on to state that ... but also many of these less common operations such as calf and cheek reduction. ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World Sickle Cell ... pain and the benefits of holistic treatments, Serenity Recovery Center of Marne, ... Cell Disease. , Sickle Cell Disease (SCD) is a disorder of the red blood ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Sessions in Dallas that it will receive two significant new grants to support ... as PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Research and Markets has announced the addition of the ... to 2022" report to their offering. ... financial data derived from varied research sources to present unique ... on the market during the next five years, including a ... markets, regional and country level analysis. The report provides a ...
(Date:6/23/2016)... and INDIANAPOLIS , June 23, 2016 ... Lilly Diabetes Tomorrow,s Leaders Scholarship is any indication, the ... announced today online at www.diabetesscholars.org by the ... diabetes stand in the way of academic and community ... Foundation,s scholarship program since 2012, and continues to advocate ...
(Date:6/23/2016)... DUBLIN , June 23, 2016 ... the "Surgical Procedure Volumes: Global Analysis (United States, ... Australia, Canada)" report to their offering. ... an essential tool for healthcare business planners, provides surgical ... looks at surgery trends with an in-depth analysis of ...
Breaking Medicine Technology: