Navigation Links
'Parents Speak Up' National Campaign Encourages Parent-Child Communication About Sex
Date:6/5/2009

WASHINGTON, June 5 /PRNewswire-USNewswire/ -- Advertising can be an effective way to encourage parents to talk with their children about sex, according to a new study by researchers at The George Washington University and RTI International.

The study, published in the June issue of Journal of Adolescent Health, found that the "Parents Speak Up National Campaign," successfully encouraged parents to initiate conversations about sex with their children.

"The study adds a new dimension to the larger debate on abstinence education and intervention programs," said Doug Evans, Ph.D., director of public health communication and marketing at The George Washington University and the study's lead author. "We found that abstinence messaging delivered to parents through mass media is efficacious in promoting parenting-child communication about sex and thus may be an effective public health strategy."

The results showed that four weeks after exposure to the ad campaign, fathers initiated more conversations with their children than they had previously. And after six months, both fathers and mothers who were exposed to the campaign were more likely to specifically recommend to their children to wait to become sexually active.

"The pattern of initiation of conversations about sex at four weeks post-baseline and then recommendations to their child to wait at six months post-baseline among fathers" is significant, said Kevin Davis, M.A., a senior researcher at RTI and the study's co-author. "This suggests the campaign succeeded in communicating its 'call to action,' particularly among fathers."

The campaign, funded by the Department of Health and Human Services, launched in June 2007 and uses primarily public service announcements as well as paid television, radio, print and outdoor announcements.

The study included nearly 1,500 parents of children 10 to 14 years old, selected from the Knowledge Networks, an online panel based on a nationally representative sample of U.S. adults. Participants were randomly assigned to experiment conditions, receiving exposure or no exposure to campaign ads and materials. All participants completed a baseline survey prior to exposure and then two follow-up surveys four weeks and six months later.

Provided by Newswise, online resource for knowledge-based news at www.newswise.com


'/>"/>
SOURCE George Washington University
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. When Parents Fight, Children Often End Up With Scars
2. Parents In Kansas Can Now Test Their Children For Lead Exposure Using Saliva
3. New study indicates that parents influence on childrens eating habits is small
4. Parents Often Puzzled by Medicine Labels
5. Parents Influence Sex Decisions, Hispanic Teens Say
6. Underwriters Laboratories Reminds Parents to Pay Attention to Staycation Safety Hazards
7. New Research Finds Recession Has Greater Impact on Health of Parents Than Children
8. New Research Finds Recession Has Greater Impact on Health of Parents than Children with Specific Findings on Hispanics
9. New Research Finds Recession Has Greater Impact on Health of Parents than Children With Specific Findings on African Americans
10. Should parents share the results of BRCA1/2 genetic testing with their children?
11. Parents, Kids Enjoyed Kids Korral at Annual Komen Atlanta Race for the Cure
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... ... 24, 2016 , ... Southern Illinois University School of Dental ... Illinois State Dental Society (ISDS) Foundation’s Mission of Mercy (MOM). They will host ... Collinsville. , They expect to treat approximately 2,000 patients from Illinois, ...
(Date:6/23/2016)... ... June 23, 2016 , ... ... a not-for-profit organization responsible for clinical transfusion research programs and for the blood ... Pathogen Reduction Evaluation and Predictive Analytical Rating Score (PREPAReS) study. , Currently ...
(Date:6/23/2016)... ... June 23, 2016 , ... SyncDog, Inc. , ... security software, is featured in the current issue of Silicon Review ... with innovative technology solutions and features them in their magazine. The magazine allows ...
(Date:6/23/2016)... ... 23, 2016 , ... Horizon Blue Cross Blue Shield of ... from the crushing burden of sky-high health care costs, Superior Court of New ... ( http://www.judiciary.state.nj.us/opinions/a2913-15a2929-15.pdf ) the court provided some analysis of the contracts between ...
(Date:6/23/2016)... ... ... A key metric of this success is the popularity of the Leafedin.org service ... areas that lack the kind of technology and networking framework that LeafedIn.org provide, where ... the marijuana industry, no matter how small or large, and more importantly no matter ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... June 24, 2016   Pulmatrix, Inc ., (NASDAQ: ... innovative inhaled drugs, announced today that it was added ... reconstituted its comprehensive set of U.S. and global ... is an important milestone for Pulmatrix," said Chief Executive ... awareness of our progress in developing drugs for crucial ...
(Date:6/23/2016)... Research and Markets has announced the addition of ... report to their offering. ... kidney failure, it replaces the function of kidneys by removing ... thus the treatment helps to keep the patient body,s electrolytes ... Increasing number of ESRD patients & substantial healthcare expenditure ...
(Date:6/23/2016)... , June 23, 2016 Roche (SIX: RO, ... clearance for its Elecsys BRAHMS PCT (procalcitonin) assay as ... or septic shock. With this clearance, Roche is the ... fully integrated solution for sepsis risk assessment and management. ... bacterial infection and PCT levels in blood can aid ...
Breaking Medicine Technology: