Navigation Links
'Parents Speak Up' National Campaign Encourages Parent-Child Communication About Sex
Date:6/5/2009

WASHINGTON, June 5 /PRNewswire-USNewswire/ -- Advertising can be an effective way to encourage parents to talk with their children about sex, according to a new study by researchers at The George Washington University and RTI International.

The study, published in the June issue of Journal of Adolescent Health, found that the "Parents Speak Up National Campaign," successfully encouraged parents to initiate conversations about sex with their children.

"The study adds a new dimension to the larger debate on abstinence education and intervention programs," said Doug Evans, Ph.D., director of public health communication and marketing at The George Washington University and the study's lead author. "We found that abstinence messaging delivered to parents through mass media is efficacious in promoting parenting-child communication about sex and thus may be an effective public health strategy."

The results showed that four weeks after exposure to the ad campaign, fathers initiated more conversations with their children than they had previously. And after six months, both fathers and mothers who were exposed to the campaign were more likely to specifically recommend to their children to wait to become sexually active.

"The pattern of initiation of conversations about sex at four weeks post-baseline and then recommendations to their child to wait at six months post-baseline among fathers" is significant, said Kevin Davis, M.A., a senior researcher at RTI and the study's co-author. "This suggests the campaign succeeded in communicating its 'call to action,' particularly among fathers."

The campaign, funded by the Department of Health and Human Services, launched in June 2007 and uses primarily public service announcements as well as paid television, radio, print and outdoor announcements.

The study included nearly 1,500 parents of children 10 to 14 years old, selected from the Knowledge Networks, an online panel based on a nationally representative sample of U.S. adults. Participants were randomly assigned to experiment conditions, receiving exposure or no exposure to campaign ads and materials. All participants completed a baseline survey prior to exposure and then two follow-up surveys four weeks and six months later.

Provided by Newswise, online resource for knowledge-based news at www.newswise.com


'/>"/>
SOURCE George Washington University
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. When Parents Fight, Children Often End Up With Scars
2. Parents In Kansas Can Now Test Their Children For Lead Exposure Using Saliva
3. New study indicates that parents influence on childrens eating habits is small
4. Parents Often Puzzled by Medicine Labels
5. Parents Influence Sex Decisions, Hispanic Teens Say
6. Underwriters Laboratories Reminds Parents to Pay Attention to Staycation Safety Hazards
7. New Research Finds Recession Has Greater Impact on Health of Parents Than Children
8. New Research Finds Recession Has Greater Impact on Health of Parents than Children with Specific Findings on Hispanics
9. New Research Finds Recession Has Greater Impact on Health of Parents than Children With Specific Findings on African Americans
10. Should parents share the results of BRCA1/2 genetic testing with their children?
11. Parents, Kids Enjoyed Kids Korral at Annual Komen Atlanta Race for the Cure
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/12/2016)... ... February 12, 2016 , ... The ThedaCare ... San Francisco General Hospital on April 5-7. The series is a multi-day, multi-workshop ... habits. The workshops cover a broad range of topics, including coaching skills, the ...
(Date:2/12/2016)... ... ... Fisher House Foundation Chairman and CEO Kenneth Fisher joined Governor Brian Sandoval, ... Scott Bensing, and Peggy Kearns Director, VA Southern Nevada Healthcare System yesterday to dedicate ... be the first Fisher House in Nevada, and will provide free lodging for families ...
(Date:2/12/2016)... ... ... Vail knee specialist Robert LaPrade, MD, PhD was named one ... consists of physicians establishing, leading and partnering with ambulatory surgery centers across the United ... Center, also known as an ASC, is a modern health care facility focused on ...
(Date:2/12/2016)... ... 12, 2016 , ... Donor Network West, the organ procurement organization that heals ... with San Ramon Regional Medical Center. Under the collaboration, the first of its kind, ... accommodate a more certain time frame for donor families for the recovery of organs. ...
(Date:2/12/2016)... ... February 12, 2016 , ... J Thomas ... by continuing it’s commitment to act as Agents of Change in the community, ... with area homeless families to fulfill immediate needs and help them move into ...
Breaking Medicine News(10 mins):
(Date:2/12/2016)... SAN JOSE, Calif. , Feb. 12, 2016  SI-BONE, Inc., ... Implant System ® ("iFuse"), a minimally invasive surgical (MIS) device ... announced that National Government Services, Inc. (NGS), the Medicare Administrative Contractor ... Illinois , Maine , ... Hampshire , New York , ...
(Date:2/12/2016)... , Feb. 12, 2016 On Thursday, Feb. ... Surgery at St. David,s North Austin Medical Center successfully ... ® Xi ® Surgical System with Trumpf ... Thiru Lakshman , M.D., colorectal surgeon at ... proctocolectomy utilizing Integrated Table Motion technology, which seamlessly combines ...
(Date:2/12/2016)... BUFORD, Ga. , Feb. 12 2016  OMS ... office-based dental and medical practitioners, announced today the recent ... website offers visitors a variety of features that enhance ... purchase oral surgery supplies. --> ... Supply is a fairly new company that started in ...
Breaking Medicine Technology: