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Parents, Kids Invited to Kids Korral at Annual Komen Atlanta Race for the Cure
Date:5/4/2009

Bright Starts(R) brand is lead sponsor for activity area at May 9 event

ATLANTA, May 4 /PRNewswire/ -- Bright Starts, a registered trademark of Kids II, Inc. will host the first Bright Starts Kids for the Cure Korral at the 19th Annual Komen Atlanta Race for the Cure this Saturday, May 9 at Atlantic Station in Midtown Atlanta, Ga. Parents and kids who participate in the race can get a refreshing drink as they enjoy fun activities like carnival games, caricature sketches and prize drawings in this special expo area.

Participants can also stop by the expo area to nominate someone for the annual Bright Starts Pink Power Mom(TM) contest. This contest selects eight women who have survived breast cancer and used their experience to make a difference in the lives of others who are also affected by the disease. Each Bright Starts Pink Power Mom(TM) will receive a prize package which includes a $5,000 donation to the charity of her choice. Nominations will also be accepted online at www.pinkpowermom.com through June and winners will be announced at the end of August.

In addition to conducting the annual Bright Starts Pink Power Mom(TM) contest, Bright Starts also contributes a portion of the proceeds from the sale of its popular Pretty in Pink Collection to breast cancer research. These toys and baby gear were created to help give baby girls a brighter tomorrow with every purchase. Items include the Bounce-A-Bout(TM) Activity Center, Cradling Bouncer, Swing Anywhere(TM) Portable Swing and the Tummy Cruiser(TM) Prop & Play Mat among others.

"This year we really wanted to do something a little more special around the Komen Atlanta Race for the Cure event," said Kids II Vice President of Marketing Miles Bohannan. "We feel strongly that we have accomplished that with our sponsorship of the Kids Korral. It's a perfect way for our company to make a meaningful contribution to this incredibly important fundraising event in Atlanta. We applaud Komen Atlanta's dedication to finding a cure and proudly support this year's Race for the Cure."

The Komen Atlanta Race for the Cure is Georgia's largest and most successful education and fundraising event for breast cancer. Since its inception in 1991, the Atlanta affiliate has raised more than $19 million for breast cancer research, local grassroots organizations, community agencies and support groups to help provide assistance to breast cancer patients and their families.

About Kids II, Inc.

One of the world's fastest growing infant products companies, Kids II has been reinventing baby toys and gear for three generations and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts(R) brand name. Kids II also holds the license to design and manufacture products for Baby Einstein(TM) and Boppy(R). The company's award-winning products have revolutionized the industry time and time again.

Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, China, Hong Kong, Japan and Mexico. Visit www.kidsii.com

    Contact:
    Kristie Anderson
    kristie.anderson@kidsii.com
    (678) 597-1855


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SOURCE Kids II, Inc.
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