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Parenting Expert and Family Advocate Jo Frost and Allergy & Asthma Network Mothers of Asthmatics (AANMA) Launch Time 2 Talk Asthma
Date:9/24/2009

NEW YORK, Sept. 24 /PRNewswire/ -- Being a parent is no simple task, especially when your child has a chronic health condition such as asthma. That's why parenting expert, and asthma patient Jo Frost, has partnered with nonprofit family health organization, Allergy & Asthma Network Mothers of Asthmatics (AANMA) and Merck & Co., Inc. to launch Time 2 Talk Asthma, a new educational campaign designed to help parents and other caregivers manage childhood asthma. The campaign's tools serve to enrich conversations among parents, children and health care providers as well as teachers, child care providers and other family members. Throughout the campaign, Jo Frost will address issues such as how to deal with sibling rivalry, establish a daily asthma care routine, coordinate play dates with friends, and teach children age-appropriate self-management skills.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090924/NY80976LOGO )

The campaign includes a non-branded website (www.Time2TalkAsthma.com) and downloadable practical tools including a brochure and an asthma symptom diary and asthma action plan which can be used to help make the most of each appointment with the child's healthcare provider to help manage and prevent asthma symptoms.

"Parents of children with asthma have a big job on their hands. Not only are they dealing with all the day-to-day parenting challenges, they also have to coordinate care for the child with asthma which at first can seem daunting," said Jo Frost. "Our goal is to show parents how to make the most of each conversation with health care providers, caregivers and others involved in the care of their children."

Parents can also download a comprehensive brochure from the website with tips from Jo Frost and AANMA on how to help tackle frequent parenting issues that may arise when caring for a child with asthma. The Time 2 Talk Asthma downloadable brochure contains four sections: Talking with Your Child, Talking with Your Child's Doctor, Managing Asthma at Home, and Managing Asthma outside the Home.

"Learning how to identify asthma symptoms, avoiding allergens and irritants and better understanding the condition are some of the measures parents can take to help control their child's asthma," said James Sublett, MD, AANMA Medical Advisor." As a pediatric allergist, I take the time necessary to listen to the concerns of parents and my patients, because the more they tell me, the better able I am to create an asthma action plan that is workable at home, school and play. That's why having an open dialogue is so important."

It's important for children with asthma to understand their condition and to feel comfortable speaking up when their symptoms flare up or affect their life. To help your child feel comfortable with his or her asthma, visit www.Time2TalkAsthma.com for tips and conversation starters.

The "Time 2 Talk Asthma" campaign is sponsored and funded by Merck & Co., Inc.

About Jo Frost

Jo Frost was catapulted to international fame when she became the star of a new reality show, "Supernanny." The show debuted in the U.S. in 2005, and became an overnight sensation, garnering widespread popularity and acclaim. Jo says that children have always been a big part of her life. With over 20 years in childcare, she has honed her successful methods of child rearing with hands-on, real-life experience. Jo Frost was diagnosed with asthma at age 5, and appreciates the challenges that parents and caregivers of children with asthma may face. By participating with the Time 2 Talk Asthma campaign, she hopes to impart some of her parenting expertise and provide tips and tools for families of children living with asthma.

About Allergy & Asthma Network Mothers of Asthmatics

Allergy & Asthma Network Mothers of Asthmatics (AANMA) is a leading nonprofit family health organization dedicated to eliminating suffering and death due to asthma, allergies and related conditions.

Nancy Sander founded the organization in 1985 to help families affected by asthma and allergies. She had spent years struggling to manage her daughter's severe symptoms and wanted to help others going through the same thing. Today, AANMA's core areas of expertise are education, advocacy and community outreach. AANMA is a resource for patient-friendly allergy and asthma information and helps America breathe easier one family at a time. For more information, visit www.aanma.org or call 800.878.4403.

About Merck

Merck & Co., Inc. is a global research-driven pharmaceutical company dedicated to putting patients first. Established in 1891, Merck discovers, develops, manufactures and markets vaccines and medicines to address unmet medical needs. The company devotes extensive efforts to increase access to medicines through far-reaching programs that not only donate Merck medicines but help deliver them to the people who need them. For more information, visit www.merck.com.


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SOURCE Allergy & Asthma Network Mothers of Asthmatics; Merck & Co.
Copyright©2009 PR Newswire.
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