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Paramount Lists Will Be Speaking At The National Postal Forum In San Francisco
Date:1/16/2013

Erie, PA (PRWEB) January 16, 2013

Paramount is excited to announce they will be attending and speaking at the NPF (National Postal Forum) March 17-20 in San Francisco, CA. The NPF is a not-for-profit educational corporation that was established in 1968 by a group of major postal customers/mailers who were committed to an ongoing partnership with the United States Postal Service. The Forum's goal is to provide education to business mailers and communication/feed-back between the USPS and its business customers for a more responsive and efficient mail communications system. Click here to register to attend this year's conference.

Kristin Genovese, President of Paramount Lists, will be speaking at one of the many interesting and educational workshops available at this year’s NPF conference alongside Mike Naples, Manger New Business Development at USPS, and Mike Robinson, VP of Sales at Summit Direct Mail. Some of the hot topics that will be addressed within this specific workshop are:

  • How to best identify current customers
  • How to identify WHO to mail to
  • How to earn money from a current database

Direct Mail maintains a powerful position as the most effective way of generating new and repeat business, driving traffic or creating customers. Mail stands strong on its own or works in concert with other media. Explore how integrating direct mail with other channels such as email, web, SMS, social, TV and radio helps to increase response, drive conversion, boost ROI and engage the customer in the manner he or she wants to be reached.

Learn how to identify the best customers, the importance of keeping databases clean and h
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