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PannaDolce.com Bakes Up Sweet Macarons and Sales with Volusion ECommerce Software
Date:2/18/2010

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  • After several trips to Paris in 2003, Katharine Greis and her husband Justin became infatuated with French macarons, which are delicate, chewy little pastry sandwiches filled with sweet cream and fresh preserves. Always having a sweet tooth, Katharine was looking to indulge her passion for sweets when she came up with the idea of starting an online bakery.
  • The couple researched and taste-tested many samples at bakeries and restaurants from New York to Los Angeles looking for authentic tastes, but none matched the Parisian’s texture, flavor and distinctive look. “Back in 2003, very few bakeries made them well in the U.S. and even fewer were able to ship across the country,” said Justin Greis, co-owner of Panna Dolce. “We searched for the perfect recipe and balance of texture and taste but came up disappointed. We knew what we had to do next; make it ourselves!”
  • The couple spent five years researching and testing recipes that were true to the Parisian taste and durable enough to ship across the U.S. without breaking. Finally the couple invented a special recipe to create the authentic experience at home. Lauren Robin joined the partnership and added restaurant and hospitality experience to round out the team. Once they had their recipe and business model perfected, building a solid ecommerce website was the next step.

The Right Platform

With Justin working as a technology consultant and Katharine and Lauren as event planners by day, the team wanted to focus most of their free time on broadening their customer base and distribution channels. They needed a platform tha
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