Social networking tools enable e-tailer of French pastries to increase sales by 200% week after week
(PRWEB) February 18, 2010 --
With Justin working as a technology consultant and Katharine and Lauren as event planners by day, the team wanted to focus most of their free time on broadening their customer base and distribution channels. They needed a platform that required little time for coding and maintenance. As a former owner of a web consulting company, Justin worked with several ecommerce platform providers, but found them all to be cumbersome and inadequate. He found he spent most of his time on maintenance and patching rather than running the business. Since sales of macarons were largely going to be for gifts, it was important the platform also have built-in capabilities that allowed shoppers to easily create gift baskets, custom/flexible orders, and wish lists as well as buy gift certificates. “Wedding favors turned out to be a real hit!” commented co-owner Lauren Robin. “Brides love the uniqueness and personal touches we can add such as monograms, logos and images to their customized wedding favors. We have several wedding orders lined up and custom flavors and colors are our specialty.”
They also knew a real key to their online business would be building a cult following, so social networking was key to spreading the word about the little goodies. After extensive research, Panna Dolce chose Volusion shopping cart software due to its comprehensive functionality. The couple spent about three months customizing the site, creating the blog and social media pages and launched right before Christmas. Volusion offered the following features and benefits that were critical to the success of the project:
Read the full story at http://www.prweb.com/releases/volusion/pannadolce/prweb3620224.htm.
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