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Pajama Program Launches 2009-2010 Awareness & Fundraising Campaign: 'A BETTER BEDTIME'
Date:10/14/2009

SproutOnline.com to donate. As it did last year, Sprout will match donations of new pajamas and new books for up to 100,000 children in need during "The Great Sprout Tuck-In," which runs through September 30, 2010. Currently, Sprout is available in 47 million unique households. To find out where Sprout is available in your area, call 1.8.SPROUT.411 or go to SproutPlease.com.

"We've provided 581,363 pairs of new pajamas and new books to children since we started in 2001," said Pajama Program's founder, Genevieve Piturro. "Yet our work has only just begun as the ranks of children in need continue to grow, especially due to the state of our economy. We urge you to help us make A BETTER BEDTIME a reality for more kids in need by donating your money and time as well as new pajamas and books to Pajama Program." http://www.pajamaprogram.org/donate.html

About The Pajama Program:

Pajama Program, established in 2001, is a 501(c)3 national children's charity run by its Founder and Executive Director, Genevieve Piturro. Pajama Program's mission is to provide new, warm pajamas and new books to children in need nationwide. Pajama Program has 70 chapters across the United States with headquarters in New York City. Pajama Program also operates three Pajama Program Reading Centers in New York, NY; Yonkers, NY and Red Bank, NJ. For more information visit www.PajamaProgram.org. Follow The Pajama Program online at http://www.facebook.com/PajamaProgram and at http://www.twitter.com/pajamaprogram.

    Contact:  Rita Larchar
              Bratskeir & Company
              (212)679-2233
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