PainCare Holdings and MedeFile International Form Partnership to Market Personal Electronic Medical Records Direct to...( ORLANDO Fla. and CEDAR KNOLLS N.J...),Health

ORLANDO, Fla. and CEDAR KNOLLS, N.J., Oct. 17 /PRNewswire-FirstCall/ -- PainCare Holdings, Inc. (Amex: PRZ), one of the nation's leading providers of pain-focused medical and surgical solutions and services, and MedeFile International, Inc. (OTC Bulletin Board: MDFI), a company specializing in portable electronic medical records management solutions, today jointly announced the formation of a partnership created to market the MedeFile system, a proprietary personal electronic medical records management solution, direct to consumers nationwide.

Pursuant to the terms and conditions of the agreement, PainCare will be granted exclusive rights to market the MedeFile system direct to consumers in exchange for a 50% share of revenues generated strictly from PainCare's marketing activities. With plans to produce a national television informercial scheduled to begin airing in January 2008, PainCare has agreed to also support this marketing initiative with direct response advertising on the Internet and via direct mail.

According to Randy Lubinsky, CEO of PainCare, "Through its business relationship with our subsidiary Integrated Pain Solutions (IPS), MedeFile's management team has spent considerable time educating our corporate leadership on the tremendous benefits and competitive differentiation of the MedeFile system. In light of PainCare's underpinning mission to improve the standard of patient care in the U.S., we quickly determined that the MedeFile system represented a true patient-empowering solution that could yield material enhancements in the universal management of health records - particularly for those with chronic medical issues requiring care by multiple physicians. Consequently, PainCare believes tha
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