(PRWEB) July 17, 2013
On July 1st, HTH made their first policy adjustment since the introduction of the GeoBlue brand, and Pacific Prime clients are experiencing different premiums adjustments, depending on age group. Pacific Prime analysts have expected the varying changes in GeoBlue's premiums, as a new brand is often able to attract new markets for an insurer.
Depending on the age bracket, the renewal rates when clients pay for medical insurance have changed. Clients in the 0-39 year old bracket saw relatively stable increases – around the market average of 10%. For clients in the 40-49 year old bracket, premiums have actually decreased by an average of 4% across all deductible levels. For clients in the 50-75 year old bracket, all deductible levels saw an average increase of just 0.5%. The optional RX (prescription medication) rider for HTH/GeoBlue saw an average increase of only 3% across all age brackets.
While it is common to see slightly different adjustments between age brackets, having increases and decreases both within the same plan is rare. It is a phenomenon that Pacific Prime's analysts attribute to the attraction of new market sectors brought on by HTH's new brand. This is seen as a positive change, as HTH's premiums have historically only been competitive at lower age brackets.
HTH/GeoBlue is unique in the realm of international insurers, being the only company that offers plans to US nationals. Having such a largely recognizable brand in the US as the new face of the company will in turn help to promote GeoBlue as part of 'Blue Cross Blue Shield', one of the largest and most widely recognised insurance companies in the US.
Although the long-term branding change from HTH to GeoBlue is still in its transitional period, Pacific Prime's analysts are still very positive about the effects this change will have on both HTH/GeoBlue and their clients.
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