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Pacific Prime Clients with Aetna Receive Unprecedented Discounts on First Year Insurance Premiums
Date:7/22/2013

(PRWEB) July 23, 2013

In an effort to promote their international medical plans, Aetna is now offering significant discounts on their first year premiums. Clients based in Europe will receive a 25% cut, and clients in Asia (excluding China) and the Middle East will experience a 15% discount. Pacific Prime analysts are positive that this move will improve short-term sales, and both Aetna and PPI are keen to see the effect this will have on business in the long run as clients experience the highly competitive premiums of the plan. PPI analysts see this move as a sign of the increasingly competitive marketplace and predict that additional, long-term adjustments to Aetna's current plan are also in the works.

As a successful Fortune 100 listed company and one of the oldest health insurance companies in the world, Aetna has been able to achieve incredible worldwide success with their current health insurance plan. In 2007, Aetna acquired the 'Goodhealth' plan and it has has remained relatively unchanged since it launched in the early 1990s.

Aetna's current plan, which is similar to many others from its time, has four levels to choose from, each with increasing amounts of coverage. In recent years however, Aetna and Pacific Prime analysts have noticed that clients are beginning to demand more flexible options, such as with Bupa's new successful Worldwide Health Options (WHO) plan, which allows clients to pick and choose what they need and pay accordingly.

The analysts at Pacific Prime believe that Aetna's decision to offer such significant discounts is a sign that the international market for health insurance is becoming increasingly competitive,
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