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PUR Water Filtration and P&G's Children's Safe Drinking Water Program Take Jessica Biel, Kenna and Other Cultural Influencers to Meet Those Affected by the Clean Drinking Water Crisis Before Embarking on SUMMIT ON THE SUMMIT: Kilimanjaro
Date:1/8/2010

CINCINNATI, Jan. 7 /PRNewswire/ -- After months of training and preparation, today the SUMMIT ON THE SUMMIT: Kilimanjaro climbers will begin their highly-anticipated ascent of Africa's tallest (19,340-ft) mountain - Mt. Kilimanjaro. The reason? To raise awareness about the need for clean drinking water, as well as funds for clean water programs in the developing world.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/pur/41049/

(Photo: http://www.newscom.com/cgi-bin/prnh/20100107/NY33836 )

The climbers have spent the last few days visiting a village near Arusha, Tanzania where they saw, firsthand, the toll the global water crisis is taking on communities around the world, as well as the relief efforts being used to help. One clean water solution is the PUR sachet, which was developed by Procter & Gamble's (NYSE: PG) PUR Water Filtration. Since 2004, PUR and the CSDW program have worked together to prevent water-related diseases around the globe with the PUR sachet, which is a tiny packet of powder that can transform potentially deadly water into clear, purified drinking water within 30 minutes.

See the PUR sachet at work

SOURCE Procter & Gamble
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