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PUR Water Filtration Systems Can Remove Pharmaceuticals Identified in U.S. Tap Water - More Than 99 Percent for PUR Faucet Filters and More Than 96 Percent for PUR Pitchers*
Date:10/29/2008

up and author of The Green Book

-- Dr. Jennifer Trachtenberg, Chief Pediatric Officer of RealAge.com and

attending physician at The Mount Sinai Medical Center

-- Dr. Greg Allgood, director of Children's Safe Drinking Water

Program (CSDW) at P&G

-- Daniel Hill, PUR Senior Scientist, P&G Research & Development

"The goal of this event was to address several of the main issues surrounding water, including pharmaceuticals, while proposing practical solutions," said Bruce Lux, Brand Manager PUR North America. "Lately, we've been hearing a lot about water when it comes to environmental issues. While that remains extremely important to us, we know that other areas deserve attention as we strive to provide the highest quality of water to the public."

About PUR

In addition to filtering pharmaceuticals, PUR filters remove 99.9 percent of microbial cysts such as Giardia and Cryptosporidium, which can lead to intestinal illness. PUR filters also reduce other kinds of contaminants in the water, while leaving fluoride, which is essential for developing and maintaining healthy teeth in children and adults, giving it the American Dental Association (ADA) Seal of Approval. Moreover, PUR Flavor OptionsTM is the only brand that offers flavored filtered water at a push of a button. PUR offers options for faucet mounts, pitchers and refrigerators. PUR is certified by NSF International and the Water Quality Association (WQA) and is tested by other third-party laboratories.(1)

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including PUR(R), Pa
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SOURCE Procter & Gamble
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