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PUR Water Filtration Systems Can Remove Pharmaceuticals Identified in U.S. Tap Water - More Than 99 Percent for PUR Faucet Filters and More Than 96 Percent for PUR Pitchers*
Date:10/29/2008

ctions

-- Antidepressants: fluoxetine, prescribed to treat a variety of

conditions, including depression and other mental/mood disorders

-- Anti-anxiety medication: meprobamate, a treatment used to relieve

nervousness or tension that exceeds stress of everyday life

-- Painkillers: ibuprofen and naproxen

The new filtration data from PUR is particularly timely as many Americans are re-discovering tap water in an effort to offset the environmental impact and high cost of bottled water. While these intentions are good, a new survey from Procter & Gamble found that the majority of Americans are unaware that a wide range of pharmaceutical drugs have recently been detected in the tap water of certain cities across the country. Of this group, 94 percent say they would be "concerned" to learn that their tap water contained pharmaceuticals.

To date, scientists have found no evidence of adverse health effects by consumers exposed to trace amounts of pharmaceuticals in the water supply. "Naturally one would opt to have drinking water without pharmaceuticals in it," said Dr. Peter P. Rogers, Senior Advisor to Global Water Partnership, and professor of Environmental Engineering at Harvard University. "It is now confirmed that there is a point of use home filtration system that can reduce certain of these compounds as a safeguard before it becomes a potential issue."

Thought Leaders Gather to Discuss Water Issues

PUR's new filtration data was unveiled today at the "Giving Water a Voice" event in New York City. PUR joined the media with several leading water experts to discuss the various issues surrounding water both in the U.S. and globally. These experts included:

-- Dr. Peter P. Rogers, Senior Advisor to Global Water Partnership, and

professor of Environmental Engineering at Harvard University

-- Elizabeth Rogers, Founder of Shift Your Habit environmental consulting

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SOURCE Procter & Gamble
Copyright©2008 PR Newswire.
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