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PUR Water Filtration Systems Can Remove Pharmaceuticals Identified in U.S. Tap Water - More Than 99 Percent for PUR Faucet Filters and More Than 96 Percent for PUR Pitchers*
Date:10/29/2008

A new consumer survey finds that 94 percent of Americans would be "concerned" to learn their drinking water contained pharmaceuticals

CINCINNATI, Oct. 29 /PRNewswire-FirstCall/ -- P&G (NYSE: PG) announced today that its PUR Water Filtration Systems (PUR) can remove more than 99 percent of pharmaceutical compounds from America's tap water using the PUR faucet filters and more than 96 percent with PUR pitchers.* According to a 2008 investigation by the Associated Press (AP), trace levels of a variety of pharmaceuticals -- including antibiotics, mood stabilizers and sex hormones -- have been identified in the drinking water supplies of at least 46 million people in the United States.

"As a leader in the water filtration category, PUR wanted to respond quickly to consumer concerns regarding pharmaceuticals in drinking water," said Daniel Hill, PUR Senior Scientist, P&G Research & Development. "We're committed to providing the cleanest drinking water possible, which is why we are thrilled to report that PUR is effective at reducing pharmaceuticals from tap water*, in addition to the long list of contaminants that PUR already reduces -- including 98 percent of lead and 99.9 percent of microbial cysts."

The new research shows that PUR faucet mounts and pitcher filters effectively reduce five different categories of medication, including:

-- Hormones: prednisone, prednisolone, progesterone, testosterone and

cortisol

-- Antibiotics: ciprofloxacin, used to prevent certain infections caused by

bacteria, as well as sulfamethoxazole and trimethoprim, which are used

to treat a wide variety of bacterial infections including pneumonia, and

urinary tract and intestinal infe
'/>"/>

SOURCE Procter & Gamble
Copyright©2008 PR Newswire.
All rights reserved

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