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PSE&G Children's Specialized Hospital and New York Giants Team Up to Enable Donations to Hospital Through Texting
Date:9/18/2008

NEW BRUNSWICK, N.J., Sept. 18 /PRNewswire/ -- Fans at the New York Giants vs. Cincinnati Bengals game this Sunday, September 21, will be encouraged to join the team in a new fight: supporting PSE&G Children's Specialized Hospital, an inpatient rehabilitation hospital for children recovering from accidents, illnesses, premature birth, and life-changing conditions.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080918/NY33882)

Through an innovative mobile giving program, fans can use their cellular phone, text the word "Giants" to 90999, to send a $5.00 donation to help children and families at the hospital. This is the first time a mobile giving program has been used to promote a New Jersey charity, and the first New York Giants game dedicated solely to a charity.

"This is a terrific opportunity to spread the message of our hospital and raise money," said Philip Salerno III, president and chief development officer of Children's Specialized Hospital Foundation. "We're grateful for our partnership with PSE&G, and now the New York Giants. By teaming up, these organizations have shown their tremendous commitment to kids and families in our communities."

The game also marks the organization's Alumni Day, a homecoming for former players. New York Giants Alumni Stephen Baker, Bill Ard, Sam Garnes, Keith Elias, and Brian Saxton visited patients at the hospital's New Brunswick facility on September 16 in anticipation of the event. Alumni signed autographs, toured the hospital, and met children living at the hospital during their intensive rehabilitation therapy.

Patients from the hospital will participate in Sunday's matchup as well. Kelly Mahon, a long term care patient, will join PSE&G representatives for the coin toss at the start of the game. Members of the hospital's Lightning Wheels athletic team, and teen club Friday Night Fever, will accompany alum
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SOURCE Children?s Specialized Hospital
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