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PROPER ATTIRE(R) & Keith Haring Foundation Take Action This World Aids Day to Prevent and Protect in a Hip and Innovative Way
Date:11/19/2009

that took the lives of millions, his work demonstrates what PROPER ATTIRE® condoms stands for -- awareness that makes a statement.

"Not only are Haring's artwork and imagery bold and inventive, but we believe that our collaboration with the Foundation pays homage to Haring's legacy and message to practice safer sex," states PROPER ATTIRE® Brand Director, Rachel Molloy.

With increased awareness about the spread of sexually transmitted infections, the practice of safer sex is of the utmost importance. According to the U.S. Centers for Disease Control and Prevention, about one person in the U.S. contracts HIV every 10 minutes; by the age of 25, one in two sexually active people will have contracted a sexually transmitted infection; moreover, one in two Americans will contract a sexually transmitted infection at some point in their lives. And the U.S. has the highest teen pregnancy rate among the most developed countries in the world.

Aside from providing the public with a stylish new way to practice safer sex; the goal of this new fashion item is to change the public's perception of the use of condoms. Planned Parenthood operates more than 850 health centers nationwide, providing medical care and sexuality education for millions of women, men, and teenagers each year. PPFA believes that providing PROPER ATTIRE® condoms at Planned Parenthood affiliate health centers and in selected retail channels throughout the U.S. encourages women to have safer sex - in style.

Planned Parenthood Federation® of America (PPFA) is the nation's leading sexual and reproductive health care provider and advocate. PPFA believes in educating women, men, and teens about responsible and safe sexual health practices.

PROPER ATTIRE® condoms not only are FDA-tested, but they also undergo rigorous quality-assurance testing by the manufacturer as well as by ind
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SOURCE PROPER ATTIRE
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