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PROPER ATTIRE(R) & Keith Haring Foundation Take Action This World Aids Day to Prevent and Protect in a Hip and Innovative Way
Date:11/19/2009

NEW YORK, Nov. 19 /PRNewswire/ -- PROPER ATTIRE® condoms and the Keith Haring Foundation will commemorate World AIDS Day with one of the most influential and socially responsible collaborations.

Honoring World AIDS Day, Keith Haring for PROPER ATTIRE® condoms will premiere December 1, 2009, at the exclusive Mondrian in South Beach, throughout Art Basel and at the Mondrian in Los Angeles, in the new Kiki Di Montparnasse store. The line will also be available for purchase online at www.ProperAttireCondoms.com and www.haring.com. Proceeds from the sales of PROPER ATTIRE® condoms benefit Planned Parenthood®.

"This is our second partnership with Proper Attire and, given our historical focus on supporting great design, and the creators of that design, we're thrilled to support the activism that is so vital to this cause," said Scott Williams, Chief Marketing Officer for Morgans Hotel Group.

Keith Haring is world renowned as one of the most prominent New York pop and street artists of the 1980s. Equally recognized for his activism, which included efforts to bring greater awareness of AIDS to the public, Haring would be proud to know that his work is now being showcased to provide a safer-sex message with a smart platform that partners his work with Planned Parenthood Federation of America (PPFA) and PROPER ATTIRE® condoms. Together, they have created a limited-edition condom that now makes it creative and chic to use protection.

PROPER ATTIRE® condoms re-creates the humanitarian message with distinct Haring imagery by incorporating his classic image of two figures holding up a heart into its packaging. His graphically expressive drawings connote life, and the love of life. As Haring confronted an epidemic that took the lives of millions, his work demonstrates what PROPER ATTIRE® condoms stands for -- awareness that makes a statement.

"Not only are Haring's artwork and imagery bold and inventive, but we believe that our collaboration with the Foundation pays homage to Haring's legacy and message to practice safer sex," states PROPER ATTIRE® Brand Director, Rachel Molloy.

With increased awareness about the spread of sexually transmitted infections, the practice of safer sex is of the utmost importance. According to the U.S. Centers for Disease Control and Prevention, about one person in the U.S. contracts HIV every 10 minutes; by the age of 25, one in two sexually active people will have contracted a sexually transmitted infection; moreover, one in two Americans will contract a sexually transmitted infection at some point in their lives. And the U.S. has the highest teen pregnancy rate among the most developed countries in the world.

Aside from providing the public with a stylish new way to practice safer sex; the goal of this new fashion item is to change the public's perception of the use of condoms. Planned Parenthood operates more than 850 health centers nationwide, providing medical care and sexuality education for millions of women, men, and teenagers each year. PPFA believes that providing PROPER ATTIRE® condoms at Planned Parenthood affiliate health centers and in selected retail channels throughout the U.S. encourages women to have safer sex - in style.

Planned Parenthood Federation® of America (PPFA) is the nation's leading sexual and reproductive health care provider and advocate. PPFA believes in educating women, men, and teens about responsible and safe sexual health practices.

PROPER ATTIRE® condoms not only are FDA-tested, but they also undergo rigorous quality-assurance testing by the manufacturer as well as by independent laboratories.

KEITH HARING FOUNDATION: The mission of the Keith Haring Foundation is to sustain, expand and protect the legacy of Keith Haring, his art and his ideals. Keith's altruistic goal is continued through the launch of Keith Haring by PROPER ATTIRE® condoms. For more information on Keith Haring please visit www.haring.com.

SOURCE PROPER ATTIRE


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SOURCE PROPER ATTIRE
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