Navigation Links
PR Professionals Making Good Use of Social Media With Help From Twitter Webinars Run by BurrellesLuce

As social media assumes an ever-larger role in public relations practice, many PR professionals are turning to BurrellesLuce for valuable advice on making optimal use of Twitter and other powerful communications tools.

Livingstone, NJ (PRWEB) August 26, 2009 -- As social media assumes an ever-larger role in public relations practice, many PR professionals are turning to BurrellesLuce for valuable advice on making optimal use of Twitter and other powerful communications tools.

The latest example of the active assistance BurrellesLuce provides to PR practitioners, who want to sharpen their social-media skills, is the webinar "Twitter 201: Adding Twitter to Your Strategic PR Toolbox". (Watch a replay of the Twitter 201 webinar here.)

The event was an eagerly awaited follow-up to "Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afraid to Ask", which had been attended by thousands of PR and marketing professionals back in May 2009. (View the Twitter 101 replay here.)

"A recent BurrellesLuce survey revealed that almost half of our clients have a Twitter account. Many struggle, though, to reap tangible benefits from their Twitter activity, which is why we have developed our series of Twitter webinars," said Steve Shannon, BurrellesLuce's executive vice president.

Appropriately, Twitter 201 was led by two prolific BurrellesLuce Twitter users: Johna Burke, vice president, who moderated the session and served as a panelist, and panelist Debbie Friez, the company's vice president-major accounts.

They focused on areas of major interest to PR professionals, including the following:

  • Using a personal brand versus an organization brand
  • Twitter's place in a strategic communications plan
  • Where to tweet
  • Tweeting etiquette
  • Acquainting the CEO with the merits of Twitter
  • Applying Twitter to public relations
  • Measuring micro-blogging effectiveness

The webinar also tied Twitter in to the broader social media picture by citing four tips of online success (being unique, being authentic, being a student, and being a teacher) and six traits of thought leadership (being knowledgeable, aware, interesting, innovative, engaged, and accessible).

There has been considerable positive talk on Twitter regarding Twitter 201, and Burke and Friez are answering Twitter questions on BurrellesLuce's Fresh Ideas blog at #prwebinar.

About BurrellesLuce
BurrellesLuce is committed to supporting PR professionals in all areas of their media relations practice. The company strives to achieve that goal by providing practical, cost-efficient software and services for media planning, media monitoring, and media measurement. Its online media relations portal, BurrellesLuce 2.0, delivers news content, as well as enabling clients to identify and connect with journalists and bloggers, track media coverage, and assess the impact of their outreach efforts. The portal also gives clients access to BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches of local, national, and international news from free and subscription sources, including social media.


Read the full story at

Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Prostate Net Announces: Major Medical Education Initiative for Patients, Caregivers and Healthcare Professionals
2. Medical Advances, Population Changes Fuel Demand for Rehabilitation Professionals
3. Attendance on Demand, Inc. Hosts Free Webinar Top 5 Tools to Control Labor Costs for Long-Term Healthcare Professionals 2:30pm EDT August 26, 2009
4. Greenway Medical Technologies EHR Solution, PrimeSuite, Enables Eligible Professionals to Participate in PQRI Through Integration With Outcome Sciences, a 2009 CMS Qualified PQRI Registry
5. Webinar Offers Tips for Meeting Compliance Communications and Provides HRCI Credit for Human Resource Professionals
6. SEOhaus Specializes in Online Niche Marketing for Medical and Dental Professionals
7. Texas Health Resources and Medfinders, Inc. Form Joint Venture to Recruit and Manage Contract Medical Professionals
8. My InnerView and UW-Eau Claire Announce New Online Health Management Certificate Program for Senior Care Professionals
9. Neuropathy Patients, Doctors and Medical Professionals Rally in Sacramento to Demand Access to Lifesaving Medical Treatments
10. Give an Hour(TM)s Volunteer Mental Health Professionals Provide More Than $1.4 Million in Services to Iraq and Afghanistan Veterans, Families, and Communities
11. Lifeclinic Teams Up With Trucking Industry to Promote Health and Wellness to Over-the-Road Professionals
Post Your Comments:
Related Image:
PR Professionals Making Good Use of Social Media With Help From Twitter Webinars Run by BurrellesLuce
(Date:10/13/2015)... ... October 13, 2015 , ... T-System and ... more than 59,000 emergency department visits per year, today announced the successful and ... help improve clinical, operational and financial outcomes. , In less than ...
(Date:10/13/2015)... ... , ... Tempe Dental Care, a leading Tempe dentists’ office, celebrates offering gentle, ... for more than 5 years. A leading cause of emergency room visits, school ... is not timely. , Sedation dentistry provides an anxiety-free dental experience ...
(Date:10/13/2015)... ... ... World Patent Marketing , a vertically integrated manufacturer and engineer of ... in clearing snow away from the streets and driveways. , "The Snowplowing Services industry ... Scott Cooper, CEO and Creative Director of World Patent Marketing and Desa Industries ...
(Date:10/13/2015)... ... October 13, 2015 , ... According to an ESPN ... orbital fracture when a teammate accidentally elbowed him in the left eye during the ... injury is just one of a series of setbacks, including a knee injury that ...
(Date:10/13/2015)... Irving, TX (PRWEB) , ... October 13, 2015 ... ... has tapped Dr. Bill Saye as the newest professional to introduce the latest ... Saye is highly recognized as a leading professional in Obstetrics and Gynecology and ...
Breaking Medicine News(10 mins):
(Date:10/13/2015)... 13, 2015  Measurement in accountable care programs ... financial incentives, but gaps in measurement can result ... health systems. A new, peer-reviewed study published ... explores measurement gaps for high-priority conditions ... --> --> "These ...
(Date:10/13/2015)... 2015  Nanomedical Diagnostics, a biotech company developing ... diagnostics, announces the completion of a Series A ... Ventures. --> ... monitoring and diagnostic platforms that empower individuals to ... will enable the company to commercially release AGILE ...
(Date:10/13/2015)... , Oct. 13 2015 ... the addition of the "US & ... 16 Countries (2010-2021)" report to their ... announced the addition of the "US ... - 16 Countries (2010-2021)" report to ...
Breaking Medicine Technology: