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PHARMORX Security And MSO Announce Joint Venture
Date:3/16/2009

Serialization and Authentication Technology & Services Provider Teams Up with Specialty Print Packaging Materials Company to Offer End-To-End Customized Security Solutions for Multiple Industries

Southborough, MA (PRWEB) March 16, 2009 -- PHARMORX Security™, a leading serialization, authentication, and track and trace technology and services provider, recently entered into a collaboration agreement with MSO Group™, Ltd, a manufacturer of specialty, high-quality labels and cartons, headquartered in Belfast, Ireland. The businesses, which both maintain a focus on product security, consumer protection and brand integrity, have joined forces to provide comprehensive solutions to address multiple industry concerns regarding counterfeiting, diversion and traceability.

The companies have developed integrated solutions for the pharmaceutical, tobacco and beverage industries, among others, which effectively address existing security issues within the supply chain. These new solutions, which combine MSO advanced packaging products with PHARMORX technologies and services, combat counterfeiting, diversion, and return-management issues by offering manufacturers the ability to track their products from distributor to wholesaler, through to the retailer, and in some cases to the consumer.

"By combining our efforts and our technologies with those of MSO, we are able to offer clients multiple layers of security protection, as well as extend our reach creating a two-way security solutions distribution channel," stated PHARMORX president and CEO, Steve Wood. Working with a high-end packaging materials company such as MSO, we're able to provide a whole-product solution, including security assessments, product and brand strategy implementation plans, security label design, as well as printing equipment and packaging material," he added.

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