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PHARMORX Security And MSO Announce Joint Venture
Date:3/16/2009

Serialization and Authentication Technology & Services Provider Teams Up with Specialty Print Packaging Materials Company to Offer End-To-End Customized Security Solutions for Multiple Industries

Southborough, MA (PRWEB) March 16, 2009 -- PHARMORX Security™, a leading serialization, authentication, and track and trace technology and services provider, recently entered into a collaboration agreement with MSO Group™, Ltd, a manufacturer of specialty, high-quality labels and cartons, headquartered in Belfast, Ireland. The businesses, which both maintain a focus on product security, consumer protection and brand integrity, have joined forces to provide comprehensive solutions to address multiple industry concerns regarding counterfeiting, diversion and traceability.

The companies have developed integrated solutions for the pharmaceutical, tobacco and beverage industries, among others, which effectively address existing security issues within the supply chain. These new solutions, which combine MSO advanced packaging products with PHARMORX technologies and services, combat counterfeiting, diversion, and return-management issues by offering manufacturers the ability to track their products from distributor to wholesaler, through to the retailer, and in some cases to the consumer.

"By combining our efforts and our technologies with those of MSO, we are able to offer clients multiple layers of security protection, as well as extend our reach creating a two-way security solutions distribution channel," stated PHARMORX president and CEO, Steve Wood. Working with a high-end packaging materials company such as MSO, we're able to provide a whole-product solution, including security assessments, product and brand strategy implementation plans, security label design, as well as printing equipment and packaging material," he added.

PHARMORX and MSO partner to provide serialization for track and trace and diversion control, offering unit-level product identification via variable data printing of 2D barcodes and human-readable codes. The companies also provide authentication solutions for anti-counterfeiting through development of labels and cartons marked with proprietary multi-wavelength taggants and invisible inks for authentication in the field by trading partners, consumers, and law enforcement.

"Working with PHARMORX we're able to provide our customers the most user friendly item code and traceability history," stated MSO Chief Executive Officer, Dominic Walsh. "We reviewed many potential solutions
and selected PHARMORX and the AuthentiTrack solution as it provides the most user friendly and reliable item code traceability history. We are delighted to have teamed up with PHARMORX for this joint venture. I believe that the strengths of both companies are an excellent complement to each other, and know that together we have the solution for product security and brand integrity, to continue the ongoing battle against counterfeiting and diversion control," he added.

PHARMORX Security and MSO will be demonstrating their serialization and authentication solutions at this year's INTERPHEX show in Booth 3261.

About PHARMORX Security

Headquartered in Southborough, Massachusetts, PHARMORX Security offers anti-counterfeiting, diversion control and track & trace technologies and services from the point of manufacture through to the consumer. Uniquely, PHARMORX provides solutions from unit level authentication and verification to serialization of all levels of packaging. Our security offerings are applied in layers, from simple labels and cartons with proprietary taggants to sophisticated web-based serialization solutions that provide the brand manufacturer with knowledge of the product's entire life history and disposition. By combining these various layers of security, a product travels from manufacturing, through packaging, into distribution, through the retailer's point of sale, and into the hands of the consumer with maximum traceability, safety and integrity. www.pharmorx.com.

About MSO Group Ltd

With facilities in Belfast, Ireland, and Leicester, England, MSO Group Ltd, MSO is a manufacturer of specialty, high-quality labels and cartons. With over one hundred years of experience in developing customized packaging materials, and a focus on brand protection, the company has incorporated many unique anti-counterfeiting measures into its packaging development technologies. MSO provides packaging materials to some of the largest brands in the marketplace, such as Diageo, Hewlett Packard, Oki, and GlaxoSmithKline. www.msocleland.com
Serialization and Authentication Technology & Services Provider Teams Up with Specialty Print Packaging Materials Company to Offer End-To-End Customized Security Solutions for Multiple Industries

Contact: Maureen Perroni _ 603.929.6664

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Read the full story at http://www.prweb.com/releases/2009/03/prweb2235944.htm.


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