PC Brands Introduces Great Tasting Shelf-Stable Nutrition Bar With ... (p Probiotics are good bacteria...)

PC Brands Introduces Great Tasting Shelf-Stable Nutrition Bar With Probiotics

Date:11/19/2008

Probiotics are "good" bacteria that have been shown to improve digestive health and boost immunity. Unlike many probiotic strains currently found in popular brands of yogurts, GanedenBC30 is able to survive the heat and pressure of manufacturing processes, as well as the acidic stomach environment due to the protection of the bacteria by a naturally-occurring hardened shell of organic material.

Pop Culture Probiotics bars will be available online soon at http://www.popcultureprobiotics.com, as well as at select retailers.

About PC Brands

PC Brands is a new company started by veteran industry professionals with expertise in product development, nutrition and in sales across multiple channels. The company's mission is to provide consumers with all natural products that address specific nutritional and health needs. The Pop Culture bars are the first products to be introduced.

About Ganeden Biotech

Founded in 1996, Ganeden Biotech Inc. is based in Cleveland, Ohio, and is the largest seller of over-the-counter probiotics in the U.S. through its Digestive Advantage(R) and Sustenex(TM) brands. It also licenses its patented probiotic bacteria, GanedenBC30, for use in commercial food and beverage applications, medical foods, nutraceuticals and in animal health industries. GanedenBC30 is self-affirmed GRAS (Generally Recognized As Safe) by an independent panel of experts assembled to assess its safety in use as a food ingredient. For more information about licensing opportunities visit ganedenlabs.com and for probiotic supplement information visit digestiveadvantage.com or sustenex.com.

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