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PC Brands Introduces Great Tasting Shelf-Stable Nutrition Bar With Probiotics
Date:11/19/2008

SOLANA BEACH, Calif., Nov. 19 /PRNewswire/ -- PC Brands, a California-based manufacturer of nutrition bars, today announced the release of Pop Culture Probiotics bars which are shelf stable all-natural bars. The "on the go" bars contain GanedenBC30(TM), a patented probiotic strain from Ganeden Biotech that does not require refrigeration.

The all-natural Pop Culture Probiotics bars come in a 90-calorie Yogurt Fruit and Nut with Cranberries, Almonds & Flaxseed bar, as well as a 110-calorie Chocolate Chip Granola variety. Additionally, the bars pack a powerful probiotic punch, delivering 10 times more live cultures than the leading probiotic-enhanced yogurts.

"We chose GanedenBC30 for this product because of its unique ability to survive and reach the digestive system alive where it can provide consumers with the most benefits," said PC Brands president Jack Kelly. "With their innovative probiotic strain, Ganeden Biotech is opening up new possibilities for consumers who want non-refrigerated probiotic-enhanced food products that can help regulate the digestive system. These bars are a great way for consumers to get their daily dose of probiotics in a convenient, great tasting on-the-go shelf-stable form."

Currently, GanedenBC30 is the only commercially available probiotic strain that can survive baking and other manufacturing processes. The ability of the strain to survive harsh manufacturing conditions and remain viable without refrigeration makes it ideal for inclusion in shelf-stable products like nutrition bars.

"This is a major breakthrough both for food manufacturers who want to add digestive benefits to their products and consumers who are increasingly demanding more functional food choices," said Ganeden Biotech CEO Andy Lefkowitz. "We are excited to be able to offer a probiotic that can be used in entirely new categories of food, including shelf-stable nutrition bars."'/>"/>

SOURCE Ganeden Biotech
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