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PA Department of Health Launches Spanish-Language Smoking Cessation Resource Web Site
Date:5/29/2009

DeterminedToQuit.com translated to Estoydecidido.com for Latino Pennsylvanians

HARRISBURG, Pa., May 29 /PRNewswire-USNewswire/ -- Pennsylvania Secretary of Health Everette James today announced the launch of Estoydecidido.com, a resource tool to help Latino residents of Pennsylvania go tobacco free.

Estoydecidido.com - which translates to "I am determined" - is the Spanish version of the state's popular DeterminedToQuit.com site.

"Latinos have become an emerging target for tobacco companies," said Secretary James. "Our department is dedicated to addressing tobacco-related health concerns in the Latino communities. Realizing that language barriers may discourage some of our Hispanic residents from seeking cessation assistance, Estoydecidido.com was developed to provide critical information associated with tobacco health-related risks and support for Latino residents who want to quit using tobacco products."

The new site was developed to provide Latinos with an online community of support and tools to make it easier for them in their quit attempts. The site includes the Quit Companion, a free online support program that allows users to update and monitor their quit attempts; schedule encouraging messages to be delivered automatically to their mobile phones at times when they typically take smoking breaks as well as receive messages of encouragement from loved ones. All messages would be available in Spanish text. The site also includes references and links to local cessation programs that offer free Nicotine Replacement Therapy, or NRT.

According to the U.S. Department of Health and Human Services, certain tobacco products are advertised and promoted disproportionately to members of racial/minority communities. For example, marketing toward Hispanic consumers has included advertising and promotion of cigarette brands with names such as Rio and Dorado, as well as sponsored cul
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SOURCE Pennsylvania Department of Health
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