Navigation Links
PA Commission for Women Announces 'Shocking Pink' Osteoporosis Campaign in Rural PA
Date:2/4/2008

Ads Increase Awareness, Education about Bone Disease

HARRISBURG, Pa., Feb. 4 /PRNewswire-USNewswire/ -- To heighten awareness about the bone-weakening disease osteoporosis, the Pennsylvania Commission for Women has partnered with the Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program to launch a multi-media marketing campaign, including billboards in Bedford, Cameron, Clinton, Juniata, Perry, Sullivan, and Tioga counties.

"Osteoporosis is a silent and pervasive disease," commission executive director, Leslie Stiles said, "so it is important to speak to your health care provider about prevention, risk and testing. We hope that women and girls who see these ads will do just that, or call the commission's hotline or visit our Web site for more information about osteoporosis."

According to the National Osteoporsis Foundation, the disease is a threat to approximately 44 million Americans, of which 10 million are estimated to have the disease and 34 million are at risk. Eighty percent of the 10 million who are estimated to have osteoporosis are women.

On average, women acquire 98 percent of their skeletal mass by the time they are 20 years old. Because bone mass declines with age, it is important for women to reach their peak, which will help them maintain a higher density later in life.

A diet rich in calcium and Vitamin D is important in preventing osteoporosis and optimizing bone health. Surveys have shown that many women and young girls consume less than half the amount of calcium recommended to grow and maintain healthy bones. In 2003, only 18 percent of Pennsylvania women over the age of eighteen consumed the recommended amount of dairy products.

The commission premiered its "Shocking Pink" marketing campaign in 2004, featuring alarming statistics about rape, domestic violence, heart disease, breast cancer and unequal pay. Like its predecessor, this current campaign has a shocking message, as well as a vibrant hot-pink graphic appeal.

For more information about osteoporosis and how the PA Commission for Women is helping to combat this disease, visit http://www.pcw.state.pa.us or call the commission's hotline at 1-888-615-7477.

The PA Commission for Women's mission is to identify and advance the diverse needs and interests of Pennsylvania women and girls; to inform, educate and advocate for its constituents; and to provide opportunities to empower women and girls to reach their highest potential.

CONTACT: Tiffany Strickler

(717) 783-2666


'/>"/>
SOURCE PA Women's Commission
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Pennsylvania Commission for Women Encourages Observance of National Wear Red Day
2. LiquidAgents Healthcare, LLC Awarded Accreditation from the Joint Commission
3. RxElite Registration Statement Declared Effective by Securities and Exchange Commission
4. Joint Commission International Achieves Accreditation from ISQua
5. Governor Rendell Directs Insurance Commissioner to Delay Mcare Abatement Collection
6. Fair Political Practices Commission Will Investigate Stem Cell Conflict of Interest
7. NCOA Commends Long Term Care Commission Report
8. Merge Healthcare Teleradiology Division Receives Accreditation From Joint Commission
9. Schering-Plough Receives Clearance From U.S. Federal Trade Commission for Planned Acquisition of Organon Biosciences N.V.
10. Commonwealth Fund Commission issues reform recommendations for next president
11. Free White Paper Details Hospital Strategies for Meeting Joint Commission Compliance Requirements in the Environment of Care
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/13/2016)... ... February 13, 2016 , ... In the early or “honeymoon” stage of a ... go out of their way to be romantic, and may exaggerate a strength or ... any online dating profile. , A recent study from Queendom.com , however, ...
(Date:2/12/2016)... ... February 12, 2016 , ... ... a new initiative—the Siemens Foundation-PATH Ingenuity Fellowships—to develop the advanced skills needed ... top students from U.S. universities who will draw from Siemens’ deep knowledge ...
(Date:2/12/2016)... (PRWEB) , ... February 12, 2016 , ... As a ... hectic schedule, a demanding job, and no time to decompress, Rabinowitz found herself drawn ... herself to meditation for its impact on her life, implementing a 20-minute-per-day meditation practice ...
(Date:2/12/2016)... ... February 12, 2016 , ... Every winter, someone is killed, injured ... West Penn Burn Center, part of the Allegheny Health Network, has partnered ... you the “Space Heaters Need Space” campaign. , “Space Heaters Need Space” ...
(Date:2/12/2016)... ... 12, 2016 , ... Erlanger Agency has announced a new partnership in its ... campaign focuses on the fight against breast cancer, fundraising for a local woman named ... . , Carmen is a loving single mother of two boys who also serves ...
Breaking Medicine News(10 mins):
(Date:2/12/2016)...  Diplomat Pharmacy, Inc. (NYSE: DPLO ) is pleased to announce the promotion of ... Strategies effective Jan. 23, 2016. To learn ... ... ... ...
(Date:2/12/2016)...  SI-BONE, Inc., a medical device company that pioneered the use ... surgical (MIS) device indicated for fusion for certain disorders of the ... Medicare Administrative Contractor (MAC) covering the states of Connecticut ... , Massachusetts , Minnesota , ... , Rhode Island , Vermont ...
(Date:2/12/2016)... SEOUL, South Korea , Feb. ... Macrogen, Inc. today announced they will form a ... for precision medicine in cancer. The goal of ... digital-sorting technology with Macrogen,s high-throughput Next Generation Sequencing ... the Clinical Laboratory Improvement Amendments (CLIA) of 1988 ...
Breaking Medicine Technology: