Navigation Links
PA Commission for Women Announces 'Shocking Pink' Osteoporosis Campaign in Rural PA
Date:2/4/2008

Ads Increase Awareness, Education about Bone Disease

HARRISBURG, Pa., Feb. 4 /PRNewswire-USNewswire/ -- To heighten awareness about the bone-weakening disease osteoporosis, the Pennsylvania Commission for Women has partnered with the Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program to launch a multi-media marketing campaign, including billboards in Bedford, Cameron, Clinton, Juniata, Perry, Sullivan, and Tioga counties.

"Osteoporosis is a silent and pervasive disease," commission executive director, Leslie Stiles said, "so it is important to speak to your health care provider about prevention, risk and testing. We hope that women and girls who see these ads will do just that, or call the commission's hotline or visit our Web site for more information about osteoporosis."

According to the National Osteoporsis Foundation, the disease is a threat to approximately 44 million Americans, of which 10 million are estimated to have the disease and 34 million are at risk. Eighty percent of the 10 million who are estimated to have osteoporosis are women.

On average, women acquire 98 percent of their skeletal mass by the time they are 20 years old. Because bone mass declines with age, it is important for women to reach their peak, which will help them maintain a higher density later in life.

A diet rich in calcium and Vitamin D is important in preventing osteoporosis and optimizing bone health. Surveys have shown that many women and young girls consume less than half the amount of calcium recommended to grow and maintain healthy bones. In 2003, only 18 percent of Pennsylvania women over the age of eighteen consumed the recommended amount of dairy products.

The commission premiered its "Shocking Pink" marketing campaign in 2004, featuring alarming statistics about rape, domestic violence, heart disease, breast cancer and unequal pay. Like its predecessor, this current campaign has a shocking message, as well as a vibrant hot-pink graphic appeal.

For more information about osteoporosis and how the PA Commission for Women is helping to combat this disease, visit http://www.pcw.state.pa.us or call the commission's hotline at 1-888-615-7477.

The PA Commission for Women's mission is to identify and advance the diverse needs and interests of Pennsylvania women and girls; to inform, educate and advocate for its constituents; and to provide opportunities to empower women and girls to reach their highest potential.

CONTACT: Tiffany Strickler

(717) 783-2666


'/>"/>
SOURCE PA Women's Commission
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Pennsylvania Commission for Women Encourages Observance of National Wear Red Day
2. LiquidAgents Healthcare, LLC Awarded Accreditation from the Joint Commission
3. RxElite Registration Statement Declared Effective by Securities and Exchange Commission
4. Joint Commission International Achieves Accreditation from ISQua
5. Governor Rendell Directs Insurance Commissioner to Delay Mcare Abatement Collection
6. Fair Political Practices Commission Will Investigate Stem Cell Conflict of Interest
7. NCOA Commends Long Term Care Commission Report
8. Merge Healthcare Teleradiology Division Receives Accreditation From Joint Commission
9. Schering-Plough Receives Clearance From U.S. Federal Trade Commission for Planned Acquisition of Organon Biosciences N.V.
10. Commonwealth Fund Commission issues reform recommendations for next president
11. Free White Paper Details Hospital Strategies for Meeting Joint Commission Compliance Requirements in the Environment of Care
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... , ... June 25, 2016 , ... Conventional wisdom preaches ... success. In terms of the latter, setting the bar too high can result in ... than just slow progress toward their goal. , Research from PsychTests.com ...
(Date:6/24/2016)... ... ... in a crisis. Her son James, eight, was out of control. Prone to extreme mood ... something upset him, he couldn’t control his emotions,” remembers Marcy. “If there was a ... children and say he was going to kill them. If we were driving on ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San ... Society and the Road To Recovery® program to drive cancer patients to and from ... adults to ensure the highest quality of life and ongoing independence. Getting to ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Haute ... Dr. Barry M. Weintraub as a prominent plastic surgeon and the network’s newest ... world, and the most handsome men, look naturally attractive. Plastic surgery should be ...
(Date:6/24/2016)... ... June 24, 2016 , ... Venture Construction Group (VCG) sponsors Luke’s ... June 20th at the Woodmont Country Club at 1201 Rockville Pike, Rockville, Maryland, 20852. ... helping service members that have been wounded in battle and their families. Venture Construction ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016   Bay ... Rehabilitation Network,s Dean Center for Tick Borne ... Medicine and Rehabilitation, MIT Hacking Medicine, University of ... Innovation, today announced the five finalists of ... Lyme disease.  More than 100 scientists, clinicians, researchers, ...
(Date:6/24/2016)... June 24, 2016 Dehaier Medical Systems Ltd. ... which develops, markets and sells medical devices and wearable ... signed a strategic cooperation agreement with Hongyuan Supply Chain ... Chain") on June 20, 2016, to develop Dehaier,s new ... cooperation agreement, Dehaier will leverage Hongyuan Supply Chain,s sales ...
(Date:6/24/2016)... 24, 2016   Pulmatrix, Inc ., (NASDAQ: ... inhaled drugs, announced today that it was added to ... its comprehensive set of U.S. and global equity ... an important milestone for Pulmatrix," said Chief Executive Officer ... of our progress in developing drugs for crucial unmet ...
Breaking Medicine Technology: