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PA Commission for Women Announces 'Shocking Pink' Osteoporosis Campaign in Rural PA
Date:2/4/2008

Ads Increase Awareness, Education about Bone Disease

HARRISBURG, Pa., Feb. 4 /PRNewswire-USNewswire/ -- To heighten awareness about the bone-weakening disease osteoporosis, the Pennsylvania Commission for Women has partnered with the Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program to launch a multi-media marketing campaign, including billboards in Bedford, Cameron, Clinton, Juniata, Perry, Sullivan, and Tioga counties.

"Osteoporosis is a silent and pervasive disease," commission executive director, Leslie Stiles said, "so it is important to speak to your health care provider about prevention, risk and testing. We hope that women and girls who see these ads will do just that, or call the commission's hotline or visit our Web site for more information about osteoporosis."

According to the National Osteoporsis Foundation, the disease is a threat to approximately 44 million Americans, of which 10 million are estimated to have the disease and 34 million are at risk. Eighty percent of the 10 million who are estimated to have osteoporosis are women.

On average, women acquire 98 percent of their skeletal mass by the time they are 20 years old. Because bone mass declines with age, it is important for women to reach their peak, which will help them maintain a higher density later in life.

A diet rich in calcium and Vitamin D is important in preventing osteoporosis and optimizing bone health. Surveys have shown that many women and young girls consume less than half the amount of calcium recommended to grow and maintain healthy bones. In 2003, only 18 percent of Pennsylvania women over the age of eighteen consumed the recommended amount of dairy products.

The commission premiered its "Shocking Pink" marketing campaign in 2004, featuring alarming statistics about rape, domestic violence, heart disease, breast cancer and unequal pay. Like its predecessor, this current campaign has a shocking mess
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SOURCE PA Women's Commission
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