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P.A.C.K. Week Declared in Support of Fruits & Veggies-More Matters Month
Date:9/13/2007

Nationwide Effort Encourages Parents to Pack Assorted Colors for Kids

CONCORD, Mass., Sept. 13 /PRNewswire/ -- As part of the new Fruits & Veggies-More Matters(TM) public health initiative, which encourages Americans to incorporate more fruits and vegetables in their diets, September has become "Fruits & Veggies-More Matters Month." To support this national call-to- action, Welch's has declared September 24-28, 2007 P.A.C.K. Week: Pack Assorted Colors for Kids Week. During this week, parents will be encouraged to include more fruits and vegetables, in a variety of colors and forms, into their children's lunch boxes.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070913/NYTH022LOGO-a )

(Logo: http://www.newscom.com/cgi-bin/prnh/20070913/NYTH022LOGO-b )

(Logo: http://www.newscom.com/cgi-bin/prnh/20070913/NYTH022LOGO-c )

To date, more than 2,300 elementary schools in 48 states have signed on to participate in P.A.C.K. Week. This educational program, which is being embraced by school nurses nationwide, assigns a specific color group of fruits and vegetables to each day of the week and helps children and their families understand the health benefits of eating fruits and vegetables.

"P.A.C.K. Week is a fun, engaging way to encourage parents and children to consume a range of colorful fruits and vegetables, which matters in maintaining a healthy weight and possibly reducing the risk of many diseases," said Elizabeth Pivonka, Ph.D., R.D., President and CEO of Produce for Better Health Foundation. "And, all forms of fruits and vegetables count, from fresh and frozen, to canned, dried and 100% juice."

The colors for each day of P.A.C.K. Week are:

-- Monday, September
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SOURCE Welch's
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