P&G Takes Bold Step and Adjusts Sustainabi...( BRUSSELS March 27 /- Gianni Ciser...),Health

BRUSSELS, March 27 /PRNewswire-FirstCall/ -- Gianni Ciserani, President for Procter & Gamble, Western Europe, told an audience of European business leaders that in a world of uncertainty, European consumers could continue to rely on P&G to provide products that delivered great value, performance and sustainability. He said that P&G was investing in products offering reduced environmental footprint and stated that the company will significantly increase targets for its 2012 sustainability goals. He also shared details of the company's latest initiative to reduce road transportation in Europe by increasing its use of rail.

Mr Ciserani was speaking in Brussels at the 7th Annual European Business Summit (EBS) - one of Europe's leading business forums, supported by the European Commission and the EU Presidency.

"Innovation has never been more critical to the long-term success of our business and even in these tough times we are continuing to drive innovation on our brands" he said. "In laundry, we have set the trend for the future - first with Ariel Cool Clean and now with Ariel ExcelGel, a breakthrough product that delivers our best cleaning while touching three points of the sustainable product innovation cycle - less chemicals, less water and less energy."

Ariel ExcelGel is currently transforming the detergent category across Western Europe. It brings a totally new way of cleaning. Key to the product's consumer appeal is its gel texture making it incredibly user-friendly and sustainable. A small dose delivers brilliant cleaning even at wash temperatures as low as 15 degrees. The product contains 20% less chemicals per wash and the pack uses 45% less plastic than a common liquid detergent.

Ciserani said that P&G is integrating sustainability into every corner of its business. He talked about P&G's latest initiative to reduce road transportation. P&G's finis
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