Navigation Links
P&G Takes Bold Step and Adjusts Sustainability Goals
Date:3/27/2009

BRUSSELS, March 27 /PRNewswire-FirstCall/ -- Gianni Ciserani, President for Procter & Gamble, Western Europe, told an audience of European business leaders that in a world of uncertainty, European consumers could continue to rely on P&G to provide products that delivered great value, performance and sustainability. He said that P&G was investing in products offering reduced environmental footprint and stated that the company will significantly increase targets for its 2012 sustainability goals. He also shared details of the company's latest initiative to reduce road transportation in Europe by increasing its use of rail.

Mr Ciserani was speaking in Brussels at the 7th Annual European Business Summit (EBS) - one of Europe's leading business forums, supported by the European Commission and the EU Presidency.

"Innovation has never been more critical to the long-term success of our business and even in these tough times we are continuing to drive innovation on our brands" he said. "In laundry, we have set the trend for the future - first with Ariel Cool Clean and now with Ariel ExcelGel, a breakthrough product that delivers our best cleaning while touching three points of the sustainable product innovation cycle - less chemicals, less water and less energy."

Ariel ExcelGel is currently transforming the detergent category across Western Europe. It brings a totally new way of cleaning. Key to the product's consumer appeal is its gel texture making it incredibly user-friendly and sustainable. A small dose delivers brilliant cleaning even at wash temperatures as low as 15 degrees. The product contains 20% less chemicals per wash and the pack uses 45% less plastic than a common liquid detergent.

Ciserani said that P&G is integrating sustainability into every corner of its business. He talked about P&G's latest initiative to reduce road transportation. P&G's finished products travel over 200 million kms across Western Europe each year, with over 90% of goods transported by road. The Company is now aiming to increase the use of rail transportation from 10% to 30% by 2015. This represents an annual reduction of 67,500 tons of C02. P&G is one of the pioneers in the consumer goods industry to include inter-modality in its distribution network on such a large scale. Two recent inter-modal pilot projects, one in Belgium and the other in France, proved to be very successful and now pave the way for expansion of rail transportation in Western Europe.

Ciserani shared the news that P&G will significantly increase targets for its 2012 sustainability goals. The updates reflect the company's continued commitment to progress in improving the environmental profile of P&G's products and operations and bettering lives of children in need through its Live, Learn and Thrive(TM) corporate social responsibility programmes. The revised 2012 goals are :-

    - Develop and market at least $50 billion in cumulative sales of
      "sustainable innovation products" (SIP), which are products with a
      significantly reduced (>10%) environmental footprint versus previous or
      alternative products. When compared against original target of $20
      billion in cumulative SIP sales, the new goal reflects a strengthened
      pipeline of initiatives.

    - Deliver a 20 % reduction (per unit of production) in carbon dioxide
      emissions, energy consumption, water usage and disposed waste from P&G
      plants, leading to a total reduction over the decade of at least 50 %
      (vs. the 40% set originally).

    - Enable 300 million children to Live, Learn and Thrive(TM) (LLT) and
      deliver three billion liters of clean water through P&G's Children's
      Safe Drinking Water (CSDW) program. P&G had set an original target of
      rreaching 25 million children through Live, Learn and Thrive(TM) (LLT)
      and delivering two billion liters of clean water.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Ariel(R), Always(R), Pantene(R), Mach3(R), Herbal Essences,(R) Fairy(R), Ace(R), Lenor(R), M. Proper(R), Tampax(R), Dash(R), Pringles(R), Oral-B(R), Actonel(R), Duracell(R), Iams(R) and Eukanuba(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of about 138,000 employees globally working in over 80 countries of which about one quarter work in Western Europe. Please visit http://www.eu.pg.com for the latest news and in-depth information about P&G and its brands.


'/>"/>
SOURCE Procter & Gamble
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Free will takes flight: how our brains respond to an approaching menace
2. New AHIP Report Takes a Ten Year Look at the Unintended Consequences of State Efforts to Change the Insurance Market
3. Sun Safety Outreach to Families Takes Flight at the Plano Hot Air Balloon Festival
4. Small Army Takes on Cure for Diabetes and New Approach to Ending World Poverty with Addition of Non-Profit Accounts
5. Small Town Doctor Takes on Giants in Consumer Healthcare
6. Help is Available for Smokers Who Want to Quit as Minnesotas Smoke-Free Law Takes Effect Oct. 1
7. Growing Healthy with School Gardens Takes Root in Los Angeles Saturday
8. Randy Jackson Takes Aim at Diabetes
9. New Hampshire: 1st in the Nation Primary State Takes a Stand on E-Prescribing
10. Blood test takes step toward predicting Alzheimers risk, Stanford researchers find
11. Morrison Takes Aim at Underage Drinking in New Radio Campaign
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/11/2016)... , ... February 11, 2016 , ... The annual list ... on evaluation of DataPoint’s team dedication and commitment to the SharePoint ecosystem. ... the annual list. The panel’s goal is to recognize and promote technology entrepreneurship. ...
(Date:2/11/2016)... ... February 11, 2016 , ... Be Well Medical Group ... the heart of Old Town at 108 South Columbus St, Suite 201, Alexandria, VA. ... level of medical care in the convenience of their homes, offices or at the ...
(Date:2/11/2016)... ... February 11, 2016 , ... ... and ergoFET force gauges used in physical therapy, occupational therapy and sports medicine ... for resistance cord exercise and therapy, introduces its new microFET Digital Pinch Gauge. ...
(Date:2/11/2016)... (PRWEB) , ... February 11, 2016 , ... ... have become more actively engaged in health and wellness best practices in the ... of riding this trend. February is American Heart Month, which acts as an ...
(Date:2/11/2016)... PORTLAND, Ore. (PRWEB) , ... February 11, 2016 ... ... found Medicaid coverage results in significantly higher rates of several common cancer screenings, ... early, resulting in better outcomes and survival rates. , The study,“What Does ...
Breaking Medicine News(10 mins):
(Date:2/10/2016)... Vascular Ltd., together with its subsidiaries (the "Company" ... the "Group"), is pleased to provide an update ... (now owned by Spectranetics Corporation (NASDAQ: SPNC ... Court of Appeals for the Federal ... court order (the "DCO").   The DCO had dismissed ...
(Date:2/10/2016)... och PITTSBURGH , 10 ... inte, och detta pressmeddelande får inte distribueras, ... till, och inga anmälningssedlar kommer att accepteras ... något land där Erbjudandet, distribution av detta ... skulle strida mot tillämpliga lagar eller regler ...
(Date:2/10/2016)... -- --> --> ... Spectroscopy Market by Industry (Oil & Gas, Petrochemical, Pharmaceutical, Water ... & Mining, and Others), And Geography - Global Forecast ... expected to grow to USD 3.9 Billion by 2020, ... 2020. Browse 82 market data Tables and ...
Breaking Medicine Technology: