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P&G Response to FDA Approval of Prevacid OTC(R) 24HR

CINCINNATI, May 14 /PRNewswire/ -- In response to the FDA's approval of Prevacid OTC(R) 24HR, The Procter & Gamble Company issued the following statement:

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"Prilosec OTC(R) is the #1 doctor and pharmacist recommended over-the-counter heartburn remedy in the U.S.," said Tim Brown - General Manager, P&G Personal Health Care North America. "Procter & Gamble built the OTC PPI market and since 2003, millions of consumers have made Prilosec OTC their frequent heartburn remedy of choice. We don't expect that to change given our strong record of providing all day and all night heartburn relief with just one pill a day."

Procter & Gamble (P&G) is a leader in gastrointestinal health and is committed to meeting the needs of its consumers with innovative digestive wellness treatments, including top-selling brands such as ALIGN(R), ASACOL(R), METAMUCIL(R), PRILOSEC OTC(R) and PEPTO-BISMOL(R).


PRILOSEC OTC is the #1 Doctor recommended acid reducer+ and Pharmacist recommended OTC Heartburn medicine++, the first of a class of OTC heartburn medicines that treats frequent heartburn with just one pill a day, unlike most over the counter heartburn medication. Prilosec OTC is the only OTC leading heartburn medicine that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for the treating of frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine* on the market. For more information about PRILOSEC OTC, visit PRILOSEC OTC is available over-the-counter through an alliance between P&G and AstraZeneca.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. P&G has one of the strongest portfolios of quality, leadership brands in consumer health and wellness, including Actonel(R), Align(R), Always(R), Asacol(R), Crest(R), Enablex(R), Metamucil(R), Oral-B(R), Pepto-Bismol(R), Prilosec OTC(R), Scope(R), Tampax(R), and Vicks(R), in addition to its trusted consumer brands, including Ariel(R), Braun(R), Bounty(R), Charmin(R), Dawn(R), Downy(R), Duracell(R), Folgers(R), Gillette(R), Head & Shoulders(R), Iams(R), Lenor(R), Mach3(R), Olay(R), Pantene(R), Pampers(R), Pringles(R), Tide(R), Wella(R), and Whisper(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

    P&G Health Care External Relations
    Carlos Taveras

    MS&L Worldwide
    Robyn Finker

++ Pharmacy Times, OTC Supplement, June 2007

* Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation Audit (April 2004-June 2007, Acid Reducer Category). Data on file.

SOURCE Procter & Gamble
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