P&G Reports First Quarter EPS of $1.03 Up 12% on 9% Sa...(h the SEC's Regulation G the following p...),Health

Organic Sales Growth. Organic sales growth is a non-GAAP measure of sales growth excluding the impacts of acquisitions, divestitures and foreign exchange from year-over-year comparisons. We believe this provides investors with a more complete understanding of underlying sales trends by providing sales growth on a consistent basis.

The reconciliation of reported sales growth to organic sales in the 2009 fiscal year is as follows:

Total Foreign Acquisition/ Organic

Sales Exchange Divestiture Sales

Jul - Sep Growth Impact Impact Growth

Beauty 12 % -6 % 0 % 6 %

Grooming 6 % -6 % 0 % 0 %

Health Care 4 % -5 % 1 % 0 %

Snacks, Coffee and

Pet Care 9 % -2 % 0 % 7 %

Fabric Care and

Home Care 10 % -4 % 0 % 6 %

Baby Care and

Family Care 10 % -4 % 4 % 10 %

Total P&G 9 % -5 % 1 % 5 %

Free Cash Flow. Free cash flow is defined as operating cash flow less capital spending. We view free cash flow as an important measure because it is one factor in determining the amount of cash available for dividends and discretionary investment. Free cash flow is also one of the measures used to evaluate senior management and is a factor in determining their at-risk compensation.

Free Cash Flow Productivity. Free cash flow productivity is defined as the ratio of free cash flow to
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