P&G Reports EPS of $0.92, Up 16% Behind 8% Sa...( and Braun(R). The P&G community consist...),Health

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Exhibit 1: Non-GAAP Measures

In accordance with the SEC's Regulation G, the following provides definitions of the non-GAAP measures used in the earnings release and the reconciliation to the most closely related GAAP measure.

EPS Growth Excluding One-time Tax Benefit. The company incurred a favorable tax benefit that was one-time in nature and not related to any underlying operating business decision. The company believes that reporting EPS growth excluding this one-time item is beneficial to investors as it provides additional clarity and transparency into the true underlying business performance of the company.

The following provides a reconciliation of Diluted EPS to EPS Growth Excluding the One-time Tax Benefit for the July-September 2007 quarter:

EPS Growth

Diluted Less: One-time EPS Excl. One-time July-Sept 06 Excl. One-time

EPS Tax Benefit Tax Benefit Diluted EPS Tax Benefit

$0.92 $(0.02) $0.90 $0.79 +14 %

Organic Sales Growth. Organic sales growth is a non-GAAP measure of sales growth excluding the impacts of acquisitions, divestitures and foreign exchange
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