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P&G Delivers Second Quarter EPS and Organic Sales in Line with Expectations
Date:1/30/2009

e SEC's Regulation G, the following provides definitions of the non-GAAP measures used in the earnings release and the reconciliation to the most closely related GAAP measure.

Organic Sales Growth: Organic sales growth is a non-GAAP measure of sales growth excluding the impacts of acquisitions, divestitures and foreign exchange from year-over-year comparisons. We believe this provides investors with a more complete understanding of underlying sales trends by providing sales growth on a consistent basis.

The reconciliation of reported sales growth to organic sales in the October - December quarter is as follows:



                               Net    Foreign    Acquisition/   Organic
                             Sales   Exchange    Divestiture     Sales
    Oct - Dec               Growth    Impact       Impact       Growth

    Beauty                     -4%      -4%           0%           0%
    Grooming                   -7%      -6%          -2%           1%
    Health Care                -6%      -5%          -1%           0%
    Snacks and Pet Care        -1%      -5%           0%           4%
    Fabric Care and Home Care  -4%      -5%           0%           1%
    Baby Care and Family Care   3%      -4%           0%           7%
    Total P&G                  -3%      -5%           0%           2%

Free Cash Flow: Free cash flow is defined as operating cash flow less capital spending. We view free cash flow as an important measure because it is one factor in determining the amount of cash available for dividends and discretionary investment. Free cash flow is also one of the measures used to evaluate senior management and is a factor in determining their at-risk compensation.

                                 Operating Cash     Capital      Free Cash
                                      Flow         Spending        Flow

    Oct - Dec '08          
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SOURCE The Procter & Gamble Company
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