Navigation Links
Owning alcohol-branded merchandise associated with teen drinking behaviors
Date:3/3/2009

LEBANON, N.H. -- A Dartmouth-led study of young U.S. teens showed that between 11 and 20 percent own T-shirts or other items featuring an alcohol brand, and those who do appear more likely to transition through the stages of drinking from susceptibility, to beginning drinking, to binge drinking, according to a report in the March issue of Archives of Pediatrics & Adolescent Medicine.

Alcohol-branded merchandise includes T-shirts, hats or other items that feature a particular brand of beverage, according to background information in the article. Increasing evidence suggests that this specialized type of marketing effectively reaches teenagers and is associated with alcohol use.

Auden C. McClure, M.D., M.P.H., of Dartmouth Hitchcock Medical Center (DHMC), Lebanon, N.H., and colleagues conducted a telephone survey of a representative sample of 6,522 U.S. adolescents ages 10 to 14 years in 2003 during which teens reported information about their drinking behaviors and drinking attitudes. In three follow-up surveys conducted at eight-month intervals, participants answered questions about changes in drinking habits and ownership of alcohol-branded merchandise.

The most commonly owned products were clothing (64 percent) and headwear (24 percent). Seventy-five percent of items displayed beer labels, including 45 percent that featured Budweiser. Most were obtained through family and friends but some 24 percent of them were purchased directly by teens.

Among teens that had never drunk alcohol, owning alcohol-branded merchandise and positive attitudes toward drinking were both related, with each predicting the other during an eight-month follow up period. In addition, both predicted the initiation of alcohol use and binge drinking, even after controlling for other risk factors, like whether friends and parents drank alcohol, or whether alcohol was available in the home.

"Alcohol-branded merchandise is widely distributed among U.S. adolescents, who report obtaining the items primarily through friends and family but also through direct purchase" said Dr. McClure. "This is one of many studies linking ownership of these items to teen drinking, and the consistency of the results indicates that alcohol branded merchandise is one cause of problematic drinking during adolescence. This study shows that ownership is associated with binge drinking, a cause of death and injury during adolescence."

"In the Master Settlement Agreement, the tobacco industry gave up distributing similar items, after it was shown that they were a cause of teen smoking." said James Sargent, M.D., the senior coauthor. "It's hard to imagine an industry more irresponsible than big tobacco, but the beer industry is way behind in limiting advertising that affects teens. Anheuser-Busch could make almost half of this problem go away just by unilaterally ending distribution of Budweiser alcohol-branded merchandise."

The authors note that some 3 million teens own alcohol branded merchandise, despite a Beer Industry Code provision that "No beer identification, including logos, trademarks, or names should be used or licensed for use on clothing, toys, games or game equipment, or other materials intended for use primarily by persons below the legal drinking age," showing clearly that industry self regulation has had little effect on restraining the proliferation of these items among youth. The study is accompanied by an editorial calling for government oversight and regulation of alcohol-branded merchandise because of the failure of voluntary self regulation by the industry. "What we need is a Master Settlement Agreement with the alcohol industry," says Sargent.


'/>"/>

Contact: Jason Aldous
jason.aldous@hitchcock.org
603-653-1913
Dartmouth Medical School
Source:Eurekalert

Related medicine news :

1. Swimming Lessons Dont Increase Drowning Risk, Study Says
2. TV News Story on Canine Cancer Generates Dog Lover Response - No. 1 Health Issue for Americas 40 Million Dog-Owning Households
3. Browning/Duke LLC and Medco Donate Land in Anson to Morning Dove
4. A Crowning Achievement for International Pageants and Go Red For Women
5. Alcohol-Branded Apparel Linked to Adolescent Drinking
6. NHPCO Comments on Misleading Quote in Associated Press Article and Provides Helpful Information
7. Universal vaccination associated with decreased Canadian cases of most deadly strain of meningitis
8. Alcohol types and socioeconomic status are associated with Barretts esophagus risk
9. No differences in survival or neonatal outcomes in pregnancy-associated colorectal cancer
10. Liver tumors associated with metabolic syndrome differ from other tumors
11. Million women study shows even moderate alcohol consumption associated with increased cancer risk
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... , ... June 27, 2016 , ... "FCPX editors can ... inside of Final Cut Pro X," said Christina Austin - CEO of Pixel Film ... Final Cut Pro X users can now reveal the media of their ...
(Date:6/27/2016)... ... June 27, 2016 , ... ... strategic partnership with Connance, a healthcare industry leader providing predictive analytics to ... technology combine to provide health systems, hospitals and ambulatory surgical centers with ...
(Date:6/27/2016)... ... June 27, 2016 , ... TopConsumerReviews.com recently awarded their highest five-star ... , Millions of individuals in the United States and Canada wear eyeglasses. Once considered ... both correct vision and make a fashion statement. Even celebrities use glasses as a ...
(Date:6/26/2016)... ... June 26, 2016 , ... On June 10-11, 2016, A ... 2016 Cereal Festival and World’s Longest Breakfast Table in Battle Creek, MI, where the ... history as home to some of the world’s leading providers of cereal and other ...
(Date:6/26/2016)... , ... June 26, 2016 , ... PawPaws brand ... new product that was developed to enhance the health of felines. The formula is ... The two main herbs in the PawPaws Cat Kidney Support Supplement Soft ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016  In a startling report released ... failing their residents by lacking a comprehensive, proven plan to eliminate ... a definitive ranking of how states are tackling the worst drug ... only four states – Kentucky , ... Vermont . Of the 28 failing states, three – ...
(Date:6/23/2016)... 2016 Research and Markets has announced ... Analysis 2016 - Forecast to 2022" report to their ... contains up to date financial data derived from varied research ... trends with potential impact on the market during the next ... which comprises of sub markets, regional and country level analysis. ...
(Date:6/23/2016)... Research and Markets has announced the addition of ... their offering. The current ... environment for MedImmune to enter. The US ageing population creates ... drive considerable growth for effective anti-influenza medications. The introduction of ... but development is still in its infancy. ...
Breaking Medicine Technology: