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Overwhelming Number of Americans Concerned About Their Weight
Date:7/7/2010

Weight Loss Primarily Drives Dietary Change and Physical Activity According to International Food Information Council Foundation 2010 Food & Health Survey

Washington, DC (Vocus) July 7, 2010 -- Most Americans (70 percent) say they are concerned about their weight status, and an overwhelming majority (77 percent) are trying to lose or maintain their weight. When asked what actions they are taking, most Americans say they are changing the amount of food they eat (69 percent); changing the type of foods they eat (63 percent); and engaging in physical activity (60 percent). Further, 65 percent of Americans report weight loss as a top driver for improving the healthfulness of their diet; 16 percent report improving their diet to maintain weight. Similarly, losing or maintaining weight is the main motivator (35 percent) for Americans who are physically active, yet a large majority of people (77 percent) are not meeting the U.S. Department of Health and Human Services’ Physical Activity Guidelines.

These findings are part of the International Food Information Council Foundation’s fifth annual Food & Health Survey which takes an extensive look at Americans’ eating, health and physical activity habits, as well as food safety practices.

“Americans are hearing about the importance of weight to their health from a variety of sources, and it appears to be driving healthful changes in their lives,” says Marianne Smith Edge, MS, RD, LD, FADA, Senior Vice President, Nutrition and Food Safety at the International Food Information Council Foundation. “Even at the highest levels of government, from the White House's Let's Move campaign to the new Dietary Guidelines for Americans, there's significant focus on an overweight and obese population, with an emphasis on reducing the amount of calories in the diet and increasing physical activity, but first peop
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