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Over One Million YouTube Views in Six Days - Not a Gag, The Better Marriage Blanket Smells of Sweet Success
Date:6/2/2010

blem may be more prevalent than we all may have been willing to admit.

But now starting at a mere $29.95 you can own a piece of chemical technology worthy of the Star Wars generation. A cloaking device in beige or white and in Twin, Queen or King size to meet your own personal need. The perfect gift for that hard-to-buy-for bridal couple, Father’s Day, Over the Hill or retirement party, The company that licenses the product, Media Corp of Overland Park, Kansas admits that demand was rapidly outstripping supply and a quick call to the manufacturing plant was necessary.

“We have had numerous successful products before,” said Ed Waldberg, President of Media Corp, “But this one has us working overtime for sure. Other products we have licensed, like the Windshield Wonder or Jupiter Jack have sold millions of units, but what this product has sold in a week is astounding.”

Invented by a retired science teacher, the product was put through the regular paces for testing at Media Corp. “We use a proprietary system called S.T.A.R.S at Media Corp for gauging whether a product will do well on Direct Response Television (DRTV),” said Earl Pardo, VP of Product Sourcing at Media Corp. “As we expected, the product tested above average for DRTV. We also put it on our YouTube channel and the flood gate opened.”

Sara Paxton is Managing partner at Evans Media Group, a Social Media agency in Kansas City. “We see this kind of thing happening more frequently now. Social media picks up on something and it starts to catch fire virally. Then traditional media is drawn in like a moth to the flame and the effect becomes exponential, one feeding the other until critical mass is achieved.

“What used to take months to build with traditional marketing can now occur in just days with social media,” said Paul Evans, President of Evans Media Group. “This is what happened with Medi
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Over One Million YouTube Views in Six Days - Not a Gag, The Better Marriage Blanket Smells of Sweet Success 
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