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Over 50? You probably prefer negative stories about young people
Date:8/30/2010

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Results showed that younger people showed no differences in self-esteem based on what they had read. However, the more that older people read negative stories about younger individuals, the higher the older people's levels of self-esteem tended to be.

This study came about because a previous study by the same researchers, using this same data, had produced unexpected results, Knobloch-Westerwick said. The original study had hypothesized that people prefer media messages that portray people like themselves people of the same age and the same gender, in this case.

Overall, the original study found that was indeed true. However, the researchers were puzzled by the fact that older people in that first study seemed as equally interested in stories about younger people as they were in stories about older people like themselves.

"Now we know why older people liked reading about the younger people they were looking for negative stories about them," she said.

"Our new results go along with other research showing that people's social identity helps shape what media messages we choose. Age is just one type of social identity which may affect our media choices."


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Contact: Silvia Knobloch-Westerwick
Knobloch-Westerwick.1@osu.edu
614-247-6801
Ohio State University
Source:Eurekalert

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