Navigation Links
Outdoor alcohol advertising and problem drinking among African-American women in NYC
Date:1/12/2009

January 12, 2009 -- New research conducted at Columbia University Mailman School of Public Health indicates that the advertising of alcohol in predominantly African-American neighborhoods of New York City may add to problem drinking behavior among residents. Prior studies have shown that alcohol advertisements are disproportionately located in African- American neighborhoods, but the impact of such advertising on alcohol consumption has been unclear. The study is currently published online by the American Journal of Public Health.

Participants were 139 African-American women between the ages of 21-49 who resided in Central Harlem. The women were eligible to participate if they reported having at least one alcoholic beverage per month for the past six months, but had no history of a formal medical diagnosis of alcohol or substance abuse. Of the sample, 31% were reported to be problem drinkers, defined in the study as endorsing behaviors such as needing a drink first thing in the morning or feeling guilty about drinking.

The Mailman School researchers examined the relationship between alcohol advertisements in the women's neighborhood blocks and being a problem drinker. The findings showed that both exposure to alcohol advertising and a family history of alcoholism were related to being a problem drinker. But even after the researchers statistically controlled for the effect of having a family history of alcoholism, exposure to advertisements was significantly related to problem drinking. While the advertisements did not target women in particular, the language, imagery, and themes clearly targeted African-American people, the researchers noted.

"We found that, on average, exposure to each alcohol ad in a woman's residential block was associated with a 13% increase in the odds of being a problem drinker," says Naa Oyo Kwate, PhD, assistant professor of Sociomedical Sciences at the Mailman School, and the principal investigator of the study. "This finding is significant for public health because residents in the study area were highly exposed to alcohol advertisements, and the associations between exposure and outcome persisted after we controlled for other potential causes of problem drinking."

"Because we did not assess participants' perceptions about the advertising content, or how salient it was for them, the mechanisms by which outdoor advertisements affected problem drinking remain unknown," suggests Ilan Meyer, PhD, associate professor of clinical Sociomedical Sciences and a co-author of the article. "Advertisements may prime people for alcohol consumption, and in turn, high levels of consumption may increase the risk for abuse and dependence."

"Advertisements also may increase the likelihood of problematic drinking patterns among individuals who are already susceptible. That is, individuals who are at risk for, or already contending with, alcohol abuse or dependence may be more likely to continue this behavior in an environment where cues that promote alcohol use are prominent," notes Dr. Meyer. The Mailman School team believes that future study is needed to further investigate possible pathways to problem drinking and the role that exposure to advertisements may play in causing drinking problems.

Dr. Kwate also noted that according to other earlier research, residents often perceive these advertisements to be unfairly marketed toward African American individuals and represent a deliberate targeting scheme for products that damage health. "Thus, to the extent that these advertisements are perceived as manifestations of racism, they may increase the odds of problem drinking," she says.


'/>"/>

Contact: stephanie berger
sb2247@columbia.edu
212-305-4372
Columbia University's Mailman School of Public Health
Source:Eurekalert

Related medicine news :

1. As Childhood Obesity Rates Rise, Youth Outdoor Participation Declines
2. Joes Sports & Outdoor In-Store Promotion Raises $18,000 for the Childrens Cancer Association
3. Transitions Optical Offers Tips on How to Protect Eyes for Outdoor Sports Fans
4. Dont Let Injury Spoil Outdoor Summer Fun
5. New CDC Study First to Present National Outdoor Recreational Injury Estimates
6. Army Corps of Engineers Will Host National Get Outdoors Day Activities at Six Corps Project Sites
7. Aflac Announces Title Sponsorship of Outdoor Games
8. New Jersey Dermatologists Gear Up for Fifth Season of Play Safe in the Sun at LPGAs Sybase Classic to Urge Outdoor Enthusiasts to Protect Skin
9. Warning: New Skin Cancer Study Finds Outdoor Workers are Less Likely to Get Screened for Skin Cancer
10. Making the Outdoors Safer for Communities: the American Academy of Dermatology Announces 2008 AAD Shade Structure Program Grant Recipients
11. Flip Flops, Mulch and No Coat: Study Identifies Surprising Barriers to Outdoor Activity for Kids in Child-Care Centers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... Calif. (PRWEB) , ... October 13, 2017 , ... Many ... dementia. However, many long-term care insurance companies have a waiver for care if the ... 90-day elimination period, when the family pays for care, is often waived, so the ...
(Date:10/13/2017)... ... October 13, 2017 , ... Ellevate Network, the leading network ... advocate for action towards gender equality at their inaugural Summit in New York City ... and reached a social audience of over 3 million. To watch the Mobilize Women ...
(Date:10/13/2017)... ... , ... Yisrayl Hawkins, Pastor and Overseer at The House of Yahweh, has ... least understood books in the Holy Scriptures, Revelation. The Book of Revelation paints a ... centuries. Many have tossed it off as mere rubbish, but Yisrayl Hawkins says that ...
(Date:10/13/2017)... Fairfax, VA (PRWEB) , ... October 13, 2017 ... ... provider of DevOps and Agile Software Development, has been awarded a contract by ... (EATS) Blanket Purchase Agreement (BPA) aims to accelerate the enterprise use of Agile ...
(Date:10/13/2017)... ... 13, 2017 , ... “America On The Brink”: the Christian history of the ... is the creation of published author, William Nowers. Captain Nowers and his wife, ... he spent thirty years in the Navy. Following his career as a naval ...
Breaking Medicine News(10 mins):
(Date:9/28/2017)... -- Cohen Veterans Bioscience and Early Signal Foundation announce ... home sensors for real-time monitoring of patients with trauma-related ... organization focused on disruptive health solutions for rare disorders ... to record and integrate behavioral, cognitive, physiological and contextual ... ...
(Date:9/27/2017)... , Sept. 27, 2017  DarioHealth Corp. (NASDAQ: DRIO), a leading ... announced that its MyDario product is expected to appear on The Dr. ... The Dr. Oz Show airs in your area: http://www.doctoroz.com/page/where-watch-dr-oz-show ... The nine-time Emmy award-winning, The Dr. Oz Show ... The segment ...
(Date:9/25/2017)... , Sept. 25, 2017  EpiVax, Inc., ... vaccine design, and immune-engineering today announced the launch ... the development of personalized therapeutic cancer vaccines. EpiVax ... provided exclusive access to enabling technologies to the ... MBA will lead EpiVax Oncology as Chief Executive ...
Breaking Medicine Technology: