Navigation Links
Oscar-Nominated Filmmaker Alejandro Gonzalez Inarritu Directs New Meth Project Advertising Campaign
Date:4/1/2008

Groundbreaking project credited with dramatic reduction in Meth use

PALTO ALTO, Calif., April 1, 2008 /PRNewswire/ -- The Meth Project today unveiled its new advertising campaign, including a series of television ads directed by critically acclaimed filmmaker Alejandro Gonzalez Inarritu, the Oscar-nominated director and producer whose works include "Babel," "21 Grams," and "Amores Perros." The ads, which launched today in Montana, are designed to communicate the consequences of Meth use on individuals, their friends, and families. Since the Meth Project's launch in Montana in 2005, the state has seen a dramatic shift in Meth behaviors and attitudes. The Montana Attorney General's office reported this week that teen Meth use is down nearly 45% since 2005, Meth-related crime has dropped by 62% in the same period, and the number of employees testing positive for Meth fell 72%.

"The Meth Project campaign has effected a dramatic reduction in Meth abuse in the last two years," said Meth Project founder Tom Siebel. "If we are able to continue to see these kinds of results, this will have been an exceptionally effective prevention effort."

The 30-second television ads offer a look into the dark world of teen Meth addiction. Built around the theme, "This isn't normal, but on Meth it is," the ads present graphic and often uncomfortable views of how Meth can drive users to abhorrent and even violent behavior.

In one ad, two teenage girls sell themselves to a group of young men for money to buy Meth. Another focuses on addicts breaking into a house to support their Meth habit, and the last features a teen suffering from an overdose, lying at the feet of friends who are smoking Meth. In addition to the three television ads directed by Mr. Inarritu, four print ads and nine radio ads will reach at least 80% of Montana teens three times each week.

The new advertising campaign is the fourth in an award-winning series launched by the Meth Pro
'/>"/>

SOURCE The Meth Project
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2 3 4

Related medicine news :

1. Update: Oscar-Nominated Actress Signs on as Neutrogena(R) Brand Ambassador
2. Oscar-Nominated Actress Signs on as Neutrogena(R) Brand Ambassador
3. Stem Cells- Dr. Omar Gonzalez Therapy for all Ills!
4. Governor Rendell Directs Insurance Commissioner to Delay Mcare Abatement Collection
5. Breckenridge Pharmaceutical Enters Agreement With Helm AG (Hamburg, Germany) to Develop Additional ANDA Project
6. URAC Announces Support for Principles of Disclosure Projects Patient Charter
7. Bond Laboratories First Quarter Fiscal 2008 Sales Exceeding Internal Projections
8. WPCS Announces $12 Million in New Projects
9. White Paper Helps Building Owners Avoid Costs, Downfalls of Construction Projects
10. Hands on Disaster Response Extends Cyclone Relief Project
11. Water Advocates Calls for More Drinking Water and Sanitation Projects
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/20/2014)... Aug. 20, 2014 (HealthDay News) -- Loss of brain ... explain why many seniors have trouble falling and staying ... sleep disruption can be especially severe and often results ... The investigators analyzed data from the Rush Memory ... enrolled at age 65 and are being followed until ...
(Date:8/20/2014)... Steven Reinberg HealthDay Reporter ... speed at which cancer cells grow may help doctors diagnose ... Using this measure, investigators have found that the deadliest skin ... older men with a long history of sun exposure. ... researchers discovered. Rapid cell growth -- called "high ...
(Date:8/20/2014)... 2014 The Board of Directors of ... is pleased to announce the expansion of its ... China and the surrounding region. In support of ... AIA has relocated to the firm’s office in ... planning and design and to better support regional clients. ...
(Date:8/20/2014)... is one of the most persistent and deadliest infectious ... people each year. , Scientists who study tuberculosis have ... likely spread from humans in Africa to seals and ... and transmitted it to Native people there before Europeans ... Genomes Reveal Seals as a Source of New World ...
(Date:8/20/2014)... that sprint to spawning grounds through fast-moving waters may ... British Columbia scientists. , When salmon encounter turbulent, fast-moving ... dams they must move upstream using a behaviour ... for humans. , "Days after sockeye passed through extremely ... a short distance from their spawning grounds," said Nicholas ...
Breaking Medicine News(10 mins):Health News:Seniors' Sleep Woes May Be Linked to Loss of Brain Cells 2Health News:High-Risk Melanomas Often on Head or Neck, Study Finds 2Health News:High-Risk Melanomas Often on Head or Neck, Study Finds 3Health News:Perkins Eastman Expands Presence in China 2Health News:Perkins Eastman Expands Presence in China 3Health News:New research shows seals and sea lions likely spread tuberculosis to humans 2Health News:New research shows seals and sea lions likely spread tuberculosis to humans 3Health News:Salmon forced to 'sprint' less likely to survive migration 2
... Nov. 11 Health care costs and heightened public ... That,s according to a recent MamboTrack(TM) study by ... and organic product marketing and promotions, which surveyed the organic ... get an outlook for the coming year. , Nine ...
... ... has teamed up with world renowned high altitude mountaineer and adventure athlete Will Cross to ... , ... November 11, 2009 -- Tender Corp ., a leading manufacturer of over-the-counter topical cream ...
... Security Division of EMC (NYSE: EMC ) announced ... services company, has almost quadrupled its deployment of the ... network access in order to help guarantee business continuity. ... of employees including members of upper management. It decided ...
... OrthoAccel Technologies, Inc., developers of the ... to enhance orthodontics, announced that its application to market ... Australia,s Therapeutic Goods Administration (TGA) . ... in Australia. , (Photo: http://www.newscom.com/cgi-bin/prnh/20091111/DA09142 ...
... The New York Conference on Well-Being ... bringing together an international group of leading psychiatrists, ... and the International Network of Person-Centered Medicine organized ... and health promotion in medicine and psychiatry. Participants ...
... radiology treatment that uses targeted image-guided drug delivery ... clots in the lungssaves lives and should be ... embolism, note researchers in the November Journal ... "Modern catheter-directed therapy for acute pulmonary embolism saves ...
Cached Medicine News:Health News:Natural and Organic Consumers Focus on Health and Wellness Amidst Public Health Concerns 2Health News:High Altitude Mountaineer Will Cross Joins Tender's HealthiFeet Team to Raise Awareness On Foot Care for People Battling Diabetes 2Health News:High Altitude Mountaineer Will Cross Joins Tender's HealthiFeet Team to Raise Awareness On Foot Care for People Battling Diabetes 3Health News:High Altitude Mountaineer Will Cross Joins Tender's HealthiFeet Team to Raise Awareness On Foot Care for People Battling Diabetes 4Health News:Swiss Environmental Company Taps RSA to Ensure Business Continuity in the Event of Global H1N1 Pandemic 2Health News:Swiss Environmental Company Taps RSA to Ensure Business Continuity in the Event of Global H1N1 Pandemic 3Health News:AcceleDent System From OrthoAccel Technologies, Inc. Secures Medical Device Regulatory Clearance to Market in Australia 2Health News:AcceleDent System From OrthoAccel Technologies, Inc. Secures Medical Device Regulatory Clearance to Market in Australia 3Health News:Conference of International Experts Calls for a Focus on Well-Being and The Person in Health 2Health News:Conference of International Experts Calls for a Focus on Well-Being and The Person in Health 3Health News:When seconds count: Interventional radiology treatment for pulmonary embolism saves lives 2Health News:When seconds count: Interventional radiology treatment for pulmonary embolism saves lives 3
(Date:8/20/2014)... 2014  The National Association of Drug Diversion ... by the real-time, pseudoephedrine (PSE) blocking system in ... Exchange (NPLEx), automatically blocks unlawful PSE sales and ... and make arrests. Data released by NPLEx shows ... blocked the sale of more than 23,478 boxes of ...
(Date:8/20/2014)... 2014  The National Association of Drug Diversion ... by the real-time, pseudoephedrine (PSE) blocking system in ... Exchange (NPLEx), automatically blocks unlawful pseudoephedrine sales and ... and make arrests. Data released by NPLEx shows ... blocked the sale of more than 32,890 boxes of ...
(Date:8/20/2014)... , Aug. 20, 2014 Reportlinker.com ... available in its catalogue: The Impact ... Industry http://www.reportlinker.com/p01618927/The-Impact-of-Healthcare-Reform-PPACA-On-the-US-IVD-Industry.html ... (H.R. 3590) is complex legislation that affects virtually ... its provisions are beginning to take effect now. ...
Breaking Medicine Technology:Kentucky's Stop-Sale System Achieves Significant Results In Battle Against Meth 2Michigan's Stop-Sale System Achieves Significant Results In Battle Against Meth 2The Impact of Healthcare Reform (PPACA) On the U.S. IVD Industry 2The Impact of Healthcare Reform (PPACA) On the U.S. IVD Industry 3The Impact of Healthcare Reform (PPACA) On the U.S. IVD Industry 4The Impact of Healthcare Reform (PPACA) On the U.S. IVD Industry 5The Impact of Healthcare Reform (PPACA) On the U.S. IVD Industry 6
... Md., July 26, 2011 Vapotherm announced today ... device developed specifically for homecare and other low ... the U.S. and European markets. ... patients in home and other extended care environments. ...
... July 26, 2011 Patients at Resurrection Medical Center (RMC), ... now receive non-invasive, whole-body PET/CT scans in just minutes. The ... in the world, the new 128-slice PET/CT scanner is a ... imaging techniques within a single machine. The ...
Cached Medicine Technology:Vapotherm Announces Commercial Launch of Flowrest® Homecare Device 2Resurrection Medical Center First in Chicago - 8th in the World - to Offer 128-Slice PET/CT Scanner Technology 2
... drying system, 220-240 V, includes Model 583 gel ... 583 gel dryer is a vacuum-based gel dryer ... cm with variable temperature control and three preprogrammed ... vacuum pump used for pulling vacuum on gel ...
... system utilizes a hot air drying device for ... to four drying frames at once. Gels are ... viewing. The assembly table is recessed to provide ... frame. This 230 V, 50 Hz system includes ...
The GelAir™ dryer is a component of the GelAir drying system. Supplied as a 115 V, 60 Hz gel drying oven....
... voltage power supply, the 105 is very simple ... switch control the output, which is variable in ... two-position switch toggles the bright LED display from ... is equipped with an over current detector for ...
Medicine Products: