More than $200,000 Benefit for Local Economy
METAIRIE, La., April 2, 2008 /PRNewswire/ -- OrthoSynetics(TM), the largest provider of business services to orthodontic and dental practices worldwide, produces television advertisements for its more than 300 doctors and practices -- and this year, the production of those ads came home to New Orleans.
"We are proud to bring our production back to New Orleans, not only because of the prime locations for the ads, but for the opportunity to work and contract with the citizens and businesses of this great city," said Chris Roussos, president and CEO of OrthoSynetics(TM). "Any time we can help support the community where so many of our employees live and raise their families, we will certainly make sure to do so."
OrthoSynetics(TM) provides a full suite of marketing services to its
doctors, including the production and placement of television
advertisements. More than just a small video shoot, this effort pumped more
than $200,000 into the local economy, involving numerous local workers,
actors and contractors:
-- Casting was conducted by Tommy Staub Casting in New Orleans.
-- Most of talent in the ads were Louisiana residents -- and the majority
of our crew were New Orleans and Louisiana residents.
-- The shooting and casting budget is more than $200,000, spent on local
actors, labor, equipment, locations, catering, hotels, vehicle rentals
and other shoot expenses.
-- OrthoSynetics(TM) filmed at several historic locations, including City
Park, the New Orleans Botanical Garden, New Orleans Museum of Arts -
Besthoff Sculpture Garden, and a New Orleans private residence across
from City Park.
-- The company made donations to both City Park and the Sculpture Garden.
"Like many others, our company and employees have rebuilt and transformed ourselves during the past few years," said Roussos. "We hope that these ads, while benefiting our company and our doctors, will also have a positive effect on the entire New Orleans community."
OrthoSynetics(TM) is an orthodontic practice services firm that manages the business and marketing functions of orthodontics practices, including advertising, payroll processing, financial reporting, purchasing, technical support and patient financial services. The company currently serves about 350 Orthodontic and Dental Practice locations.
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