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Oroweat Takes Health and Nutrition to the Next Level
Date:4/1/2008

Two New Breads offer Latest Nutritional Advancements

FORT WORTH, Texas, April 1, 2008 /PRNewswire/ -- In a continuing effort to pioneer the advancement of nutrition in bread, Oroweat announces the launch of Active Health and 9 Grain with Omega-3 DHA. Active Health is one of the first prebiotic breads distributed in the United States while 9 Grain with Omega-3 DHA provides a great whole-grain bread with added nutrients to support brain and eye health.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060914/DATH005LOGO)

Oroweat Active Health is a prebiotic bread that aids in digestive health. It has a prebiotic fiber, derived from chicory root, which promotes the growth of beneficial bacteria in the digestive system. Studies indicate this friendly bacteria may inhibit the development and growth of harmful strains of bacteria by direct competition. In addition, Oroweat Active Health contains 22 grams of whole-grains per slice, reduced sodium, a good source of calcium and vitamins, and is an excellent source of fiber.

"We are very excited about the health benefits of Oroweat Active Health," said Dan Larson, Oroweat Marketing Director. "We believe prebiotic foods will continue to gain attention, and Oroweat Active Health is a bread industry leader in this category."

Oroweat has teamed with Martek Biosciences to give consumers another great whole-grain option with the launch of Oroweat 9 Grain with Omega-3 DHA. This is the first and only bread in the U.S. produced with Martek's patented life'sDHA(TM), a vegetarian and sustainable source of DHA. The added benefit of Omega-3 DHA provides a fatty acid our body uses to promote optimal development, growth and maintenance. DHA, commonly found in infant formulas, plays a significant role in the development and continued health of the brain and eyes.

"DHA provides a proven health benefit. Now, our customers can find this benefit for the first time in bread," said Larson. "Our goal at Oroweat is to 'perfect bread.' In doing so, we are continually looking at ways to offer our customers new choices in bread that fit their healthy lifestyles. Active Health and 9 Grain with Omega-3 DHA are examples of Oroweat's commitment to bread innovation."

Oroweat is produced by Bimbo Bakeries USA (BBU). Bimbo Bakeries USA operates 13 bakeries and distributes leading brands such as Oroweat, Mrs Baird's, Thomas', Entenmann's, Tia Rosa, Francisco, Bimbo and Marinela. BBU operates approximately 3,000 sales routes and has approximately 7,000 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico's Grupo Bimbo, one of the world's largest baking companies with over 91,000 associates and operations in 18 countries throughout the Americas, Asia and Europe. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO.


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SOURCE Oroweat
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