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Organization Announces End Prostate Cancer Tour

ZERO - The Project to End Prostate Cancer Brings Awareness Across Country;

Partnership with Depend Helps Raise Money for the Cause

WASHINGTON, June 17 /PRNewswire-USNewswire/ -- Zero prostate cancer deaths. Zero prostate cancer cases and for those with prostate cancer, it means a zero PSA. The name says it all -- zero tolerance for prostate cancer.

To kick off its summer end prostate cancer tour, ZERO is pleased to announce its partnership with Kimberly-Clark Corporation and the Depend brand. From now through 2010, proceeds from the purchase of each package of Depend Underwear for Men and Depend Guards for Men will contribute to a final donation of $250,000 to ZERO. The contribution will help to fund education for patients, free screenings for those at risk and research to discover a cure.

ZERO will tour the country this summer for a variety of events to raise awareness of the importance of early detection of prostate cancer for men at risk as part of its annual Do It for Dad program. Events will include free prostate cancer testing aboard the Drive Against Prostate Cancer on both coastlines and several states in between; a Myrtle Beach golf tournament; a Congressional Summit and a series of races during Prostate Cancer Awareness Month in September to raise awareness and funds for the cause.

ZERO -- The Project to End Prostate Cancer (ZERO) provides comprehensive treatment information to patients, education to those at risk and conducts thousands of free testing onboard its signature program, the Drive Against Prostate Cancer. ZERO also works to increase research funds from the federal government to find new treatments and it funds research aimed at discovering a better test for the disease.

"The breast cancer movement is thriving because of the massive amount of people who care passionately about the cause," Skip Lockwood, CEO of ZERO -- The Project to End Prostate Cancer, said. "We must build an equally large and caring community in order to end prostate cancer. We urge everyone who has been impacted by the disease to join us this summer in our efforts to raise awareness across the country."

ZERO's Web site,, provides the latest information on prostate cancer research and treatment. Comprehensive information on prostate cancer prevention, early detection, side effects and treatment are available on the Web site including a ZERO Community site, which allows prostate cancer patients, survivors and their friends and family to discuss their concerns through blogs and discussion boards.

"We don't want to be around forever," Lockwood said. "Everyone has a project to work on whether it's building a shed in the backyard or changing the oil in your car. Ending prostate cancer is an enormous project that is going to need everyone to pitch in order to succeed."

To find out when the Drive Against Prostate Cancer is rolling into your city, visit the Drive calendar.

About ZERO - The Project to End Prostate Cancer ( prostate cancer deaths. Zero prostate cancer cases and for those with prostate cancer, it means a zero PSA. Our name conveys what we stand for -- zero tolerance for prostate cancer. At ZERO, we commit ourselves not only to reduce prostate cancer or alleviate the pain from the disease but to end it. We see a future where all men who have been diagnosed with prostate cancer will be cured or manage their illness with good quality of life, with the support they need to minimize physical and emotional suffering and to cope effectively throughout their cancer journeys.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Skip Lockwood

SOURCE ZERO - The Project to End Prostate Cancer
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