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Organic Counts: Organic Valley Launches First Online Calculator to Measure Personal Impact of Food Choices
Date:9/24/2009

r health and environment is real. That's why we have always been, and will always be organic."

"Pesticides are poison and synthetic nitrogen fertilizer damages soil and water. We've been talking about this for years; now you can see it yourself," said Theresa Marquez, chief marketing executive at Organic Valley. "Add it up. The data presented in our calculator quantifies--from the perspective of an individual's grocery list--how going organic prevents a toxic burden on ourselves and our planet. And that's just from dairy products! Imagine the positive impact of choosing ALL organic foods. It's not a time to doubt or water-down organic. It's a time to look at the numbers and facts and take action. Organic is the future for all of us."

A Fun Way to Learn and Share

Using the calculator is simple and highly educational. At any time during the simulated shopping experience, the visitor can explore the colorful, illustrated display and discover a great deal of information about the health, social, and economic benefits of organic agriculture and organic food, as well as the risks of using synthetic pesticides and fertilizers to produce food. The calculator also provides extensive references to scientific research and links to sources for more information.

Like a computer game, the calculator experience is also engaging with an animated interface and personalized results. It also incorporates social networking tools to let users share their results and challenge friends via Facebook, Twitter, and email to calculate the environmental impact of their own dairy buying purchases. It even features a printable certificate so users can share their impact at home - on the refrigerator door, for example.

The Story Behind the Numbers

The numbers presented in the calculator are unique to Organic Valley's products and don't necessarily apply to all organic dairy products. In 2008
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SOURCE Organic Valley
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