ATC2K Hands-Free Action Camera to Capture Exclusive Event Footage
TUALATIN, Ore., Oct. 5 /PRNewswire/ -- Oregon Scientific, one of the world's leading designers and marketers of award-winning personal electronic products, today announced a partnership with the Love Hope Strength Foundation as an official sponsor of "Everest Rocks." A fourteen-day trek up Mount Everest by 40 of the world's top musicians and mountaineers, Everest Rocks will culminate with the first-ever rock concert to take place at Mount Everest's Base Camp. Footage of the concert, the trek and events leading up to it will be filmed exclusively using Oregon Scientific's ATC2K Waterproof Action Cam. Forty ATC2K cameras have been donated to the Love Hope Strength Foundation, making it possible to capture footage of this ground-breaking event.
"We are extremely honored to work with the Love Hope Strength Foundation in their effort to help raise money for worldwide cancer research and the Nepal Cancer Relief Society," said Mike Prager, president of Oregon Scientific US. "This a unique opportunity and we are thrilled that the entire world will be able to share in the experience through video footage captured by the ATC2K."
The climb is designed to bring awareness to, and raise money for the Love Hope Strength Foundation (LHSF), founded by two-time cancer survivor and rock icon, Mike Peters of the UK band "The Alarm" and fellow cancer survivor James Chippendale, president of CSI Entertainment, one of the country's largest entertainment and sports insurance brokers. Joining Peters and Chippendale on the 18,000 foot climb will be musical legends Slim Jim Phantom of the Stray Cats, Nick Harper, Squeeze's Glenn Tilbrook, and The Fixx's Cy Curnin and Jamie West-Oram.
The entire "Everest Rocks" journey will be captured using the ATC2K for a documentary directed by Alex Coletti, producer and creator of MTV's "Unplugged," and produced by Brian Isley. The taping will include the training, kickoff events, trek, base camp acoustic set and rock show in Kathmandu. Daily videos, live recordings, photos and a daily blog entries will be posted on http://www.lovehopestrength.org throughout the event running from October 13-29th.
The ATC2K is currently available at retail stores nationwide for a suggested retail price of $129.99. The shock resistant camera is waterproof up to 10 feet and comes with mounting hardware for helmets, bike handlebars or just about anything. The footage is captured on a SD card and can be downloaded to a computer via USB or plugged directly into a television for instant replay. Additional information can be found at http://www.ATC2K.com.
About Oregon Scientific
Founded in 1989, Oregon Scientific is headquartered in Tualatin; a quaint suburb of beautiful Portland, Oregon. Nestled amongst other Northwest technology giants, it is quickly becoming one of the world's leading designers and marketers of upscale personal electronics. Oregon Scientific offers six families of products, ranging from youth & learning to sports & fitness. Built from its hallmark of timing and weather devices, Oregon Scientific is expanding to meet the diverse needs of its customers to enhance the way we live, work and play. Consider Oregon Scientific's products to be Innovating the Everyday.
Oregon Scientific's Youth & Learning Electronics offer a variety of educational and fun kid-friendly electronics ranging from interactive laptops and books to small gadgets for on-the-go learning. Licenses from Mattel, Batman(TM), Superman(TM) and now Lucasfilm bring activities to life, enhancing the imagination and connection to learning. Oregon Scientific's Youth & Learning Electronic products can be purchased at major toy and game retailers and at Oregon Scientific retail locations in the Stanford Shopping Center in Palo Alto California, the Century City Shopping Center in Los Angeles California and Bridgeport Village in Tigard Oregon.
Oregon Scientific is a division of one of the world's premier electronics manufacturers, Integrated Display Technology, Ltd. (IDT), based in Hong Kong. IDT was founded in 1977 and is listed on the Hong Kong Stock Exchanged as IDT Technology and on the Singapore Exchange as I-Com.
About Love Hope Strength Foundation
The Love Hope Strength Foundation (LHSF) is an international not-for- profit organization with chapters in The United States, United Kingdom and Australia, founded by leukemia survivors Mike Peters, of the Welsh Rock Band the Alarm and James Chippendale, President of CSI entertainment. The goal of LHSF is to give people with cancer the same opportunities Peters and Chippendale received including access to information, quality cancer treatment, medications and support.
|SOURCE Oregon Scientific|
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