OralLongevity (TM) Program Targets Oral Health of Older... ( ADA GlaxoSmithKline Team Unveil U...)

OralLongevity (TM) Program Targets Oral Health of Older Americans

Date:9/26/2007

ADA, GlaxoSmithKline Team Unveil Unique Initiative at ADA's Annual Meeting Here

SAN FRANCISCO, Sept. 26 /PRNewswire-USNewswire/ -- The potential associations between oral health and overall health, including heart problems, diabetes and pneumonia make it even more important for older adults to maintain good dental health for a lifetime.

According to a recent report from the Centers for Disease Control and Prevention, more adults are keeping their natural teeth longer well beyond the age of 65. But changes in physical and mental functions could hamper some older adults from taking proper care of their teeth and gums, increasing the risk of dental disease that could complicate other health conditions.

OralLongevity (TM) initiative addresses oral health of older adults

To help older adults, GlaxoSmithKline (GSK) Consumer Healthcare, the American Dental Association (ADA) and the ADA Foundation this week introduced a new, unique initiative called OralLongevity (TM) that focuses on improving and maintaining good oral health throughout life.

OralLongevity (TM) will provide older adults, their families, caregivers and dental professionals with education and other free resources to increase the awareness of and need for better oral health.

"OralLongevity (TM) is just the beginning of a major effort to help serve the oral health care needs of this growing and important segment of the U.S. population," says Dr. Kathleen Roth, ADA president. "We are very pleased to be part of this initiative that will benefit so many older adults, their family members and caregivers."

"The OralLongevity (TM) initiative is dedicated to helping oral health care providers and consumers understand the unique problems facing older patients, and to help find solutions that will enhance the oral health care of this fast-growing population group," states Dr. Ronald Rupp, US professional relations, GSK Consumer Healthcare.

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