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Oral-B Addresses Children's Oral Health Needs at All Stages of Development During National Children's Dental Health Month
Date:2/12/2009

-- Children 8+ years old should use fluoridated toothpaste and a toothbrush that is designed for a complex mixture of different sized permanent and baby teeth, like Oral-B Stage 4. The Oral-B Stage 4 brush features a combination of CrissCross bristles for cleaning, massaging bristles for sensitive gaps and a Power Tip to effectively reach and clean back teeth.

Oral-B recognizes the specific oral health needs of children at every age through the development of the Oral-B Stages line of products, which is designed to address children's unique needs -- including dentition (formation of their teeth and jaw), dexterity (ability to handle a toothbrush) and development (emotional changes and interest) -- as they grow.

As part of the effort to improve children's oral health nationwide, Oral-B sponsored an American Academy of Pediatrics (AAP) November 2008 event, "The National Summit on Children's Oral Health: A New Era of Collaboration," which brought together thought-leaders from the medical and dental communities to discuss various topics pertaining to children's oral health, including increasing access to dental care, improving oral health education and fostering collaboration between allied health professionals in the oral health field.

Oral-B Stages has also awarded the AAP a grant to help improve children's oral health in underserved communities across the country. The grant, dedicated to AAP's "Bright Futures/Oral Health" initiative, will provide oral health education and resources to health professionals, teaching them to conduct oral health risk assessments, perform exams, apply fluoride varnish and expand community commitment to combating oral disease.

Additionally, Crest(R) and Oral-B are jointly partnering with Operation Smile to help make a difference in children's smiles around the world. January 2009 through March 2009, Crest and Oral-B will make a donation to Oper
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SOURCE Procter & Gamble
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