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Optimal Readings Completes Strategic Name Change to Optimal IMX

BIRMINGHAM, Ala., Sept. 1 /PRNewswire/ -- Optimal Reading Services Group, Inc., the national leader in radiology optimization solutions that increase business capacity, productivity and quality for hospitals and radiology groups, announced today that its Board of Directors has approved changing its name to Optimal IMX Inc.. The name Optimal IMX was chosen for its ability to more accurately represent the precision imaging management execution and excellence that Optimal has already been providing to the market place.

"After three years of explosive growth and two corporate acquisitions, our company long ago accomplished the mission implied by our old name," said Craig Parker, chief executive officer for Optimal IMX. "The new corporate identity better reflects our expanded mission and the broad set of optimization services that leverage a larger pool of radiological talent, advanced technology and technologically-enhanced processes. Our focus on imaging management execution and excellence, signified in the IMX component of our name, has been proven to help healthcare organizations achieve an even higher level of radiology capacity and performance optimization without adding staff and infrastructure. The name change better reflects who we are and what we have already been doing."

Parker added, "With the rapid growth of digital imaging, acute staffing shortages and more complex processes, our business has adapted to meet an unfulfilled market need. To stay in front of massive changes in imaging, customers need a unique configuration of finely tuned processes, high-end technology, interpretive services and streamlined operational infrastructure to support and tightly integrate specially selected and trained physicians. Our tailor-made optimizing services incorporate enhancements to and/or delivery of full-coverage reading services, after-hours and overflow coverage and sub-specialists in an on-site and/or off-site arrangement. Our customers see more output with lower costs while improving patient care."

The new strategic branding efforts underscores Optimal's rapid growth and the substantial investment made by Health Evolution Partners Growth Fund earlier this summer to accelerate Optimal's expansion throughout the United States. With customers in more than thirty states, Optimal has already become one of the largest radiology practices in the country, and according to Parker, "Optimal now has all the strategic and infrastructure pieces in place to more rapidly help more customers solve their imaging challenges."

The Optimal IMX name change is highlighted by a new corporate logo and the rollout of a new website at The new website contains information on the capabilities offered to solve issues facing the marketplace including:

  • Unacceptably slow turnaround of radiology reports
  • Inability to quickly recruit physicians who are a good match with the institutions that employ them
  • Low morale and reduced effectiveness for radiologists who must work far beyond the normal workday to try and manage a crushing workload of study volumes
  • A critical shortage of subspecialty skills at various locations, sometimes requiring the transfer of patients to other facilities
  • Unequal distribution of radiology expertise across a healthcare system's disparate facilities and geographical coverage areas

"Radiology groups and hospital departments are engaged in a struggle with increasing workloads and shifting customer demands," said Dr. Neal Templeton, chief medical officer for Optimal IMX and former president of the American College of Radiology. "Gaps in coverage, staffing, quality, technology, finance and other key areas combine to make it difficult for radiology groups to consistently deliver high quality, productivity and profitability. Trying to fill these gaps with piecemeal solutions from multiple niche vendors can be a frustrating experience. Optimal IMX exists to fill all of these gaps through a single source."

Dr. Templeton explained further, "Optimal IMX is all about improving the treating physician's ability to provide better care for patients in their community by helping radiology groups effectively deliver high, quality, and very responsive, study interpretations. We've placed all of the answers to medical imaging execution challenges under a single roof."

Optimal IMX offers:

  • Onsite, offsite and hybrid models for radiology coverage
  • Radiology recruiting services using in-depth physician data and precision compatibility matching
  • Consulting services to assist with strategy, staffing, workflow, technology and financial management
  • Preliminary and final reads
  • Coverage for days, nights and weekends
  • Coverage for overflow, vacation and temporary situations
  • Sub-specialty coverage
  • 2nd opinions and QA overreads
  • PACS/RIS technology platform, when needed
  • Professional fee billing and practice management services
  • Marketing assistance

Optimal IMX is branding its solution offering under the name "IMX3 Precision Optimization Services". IMX3 encompasses the "examination, expertise and execution" service dimensions of Optimal's single-source solution, setting it apart from other service providers that deliver only partial and disconnected solutions.

IMX3 Precision Optimization Services:

  • Examination includes an in-depth and multi-faceted assessment of radiological advisory needs followed by the development of comprehensive implementation plans that address quality, coverage, integration, administration, executive information and change management.
  • Expertise includes consulting guidance and recommendations for optimizing clinical and business strategy, staffing, workflow, technology components and financial management.
  • Execution includes flexible combinations of day/night, full-time/part-time, on-site/off-site resources for preliminary and final read radiological coverage, supported by physician recruiting and professional fee billing services.

IMX3 services are supported by an extensive Optimal IMX framework of resources that include a knowledge base, clinical and business best practices and an advanced technology platform to support decisions, optimize processes, speed performance and maximize workforce collaboration and information access.

IMX3 services are made available through various options that include Basic, Advanced and Total solution packages. IMX3 packages range from select off-site (teleradiology) services needed to fill tactical gaps in coverage, assessment, planning, consulting, technology and/or administration services, to comprehensive, end-to-end oversight, physician recruiting, execution, technology platform and financial management for a healthcare organization's entire radiological advisory function.

"We are leveraging the success of our care optimization program and brand, while continuing to deliver the world-class radiological solutions our customers have grown to rely on," said Rita Edwards, senior vice president of clinical operations for Optimal IMX. "A large part of our success improving clients' performance can be attributed to the extensive body of clinical and business knowledge and best practices we have amassed through years of experience and leadership in the radiology industry, working with many different hospitals using many different combinations of radiology equipment." A sampling of Optimal IMX clinical and business knowledge/best practices for radiological care optimization includes:

  • A peer review process consisting of real time, double-blind overreads of a portion of all studies interpreted by Optimal IMX radiologists on a daily basis
  • Electronic quality assurance (QA) reports and a formal, ongoing "score-carding" process that provides tracking and performance information on each Optimal IMX radiologist
  • Knowledge to help Optimal IMX clients tailor protocols to the equipment that each facility has in order to help them achieve the best studies possible
  • Knowledge of how to help hospitals acquire and deploy radiological equipment and establish clinical and administrative processes that work for their unique environments
  • Optimized recruiting services using an extensive, proprietary database of in-depth physician profiles, enabling Optimal consultants to perform precision matching between radiologists and facilities
  • Highly-disciplined and detailed reporting procedures for both "routine" and "STAT" reports
  • Knowledge for achieving seamless technology interfaces between Optimal IMX systems and hospital PACS/RIS systems
  • State-of-the-art collaborative portals where physicians can post and share information with colleagues and access corporate clinical and business policies, procedures and best practices information
  • Ongoing clinical, business and technical education to make Optimal IMX radiologists more effective and productive
  • Providing information on new technologies through Optimal's network of highly-trained and informed sub-specialists to help hospitals stay ahead of the curve
  • Credentialing processes that help assigned physicians become credentialed for a facility as quickly and efficiently as possible
  • Prompt return of client support phone calls and proactive in calling referring physicians when questions emerge
  • Account management and customer support process focused on monitoring problem resolution and quality processes
  • Custom solution implementation processes focused on project planning, training/adoption and "go-live" success assurance
  • Access to a rich source of clinical and business performance data against which to evaluate speed, monitor efficiency, make adjustments and measure success
  • Sophisticated physician scheduling approaches and resources to ensure coverage, capacity and expenses are optimized against work volume

About Optimal IMX

Optimal IMX provides services to optimize and improve the quality of radiology services in hospitals and radiology groups. Optimal IMX features access to experienced radiologists for full and after-hours coverage, certified subspecialists, high-end medical image analysis technology and proven patient-centric quality methods. Through workload re-balancing and technologically-enhanced processes, Optimal IMX enables healthcare delivery organizations to interpret an increased volume of radiology studies with accelerated turnaround times and minimal operational costs. Optimal IMX constructs tailor-made radiology study interpretation services, integrates on- and off-site clinical staffs and implements a comprehensive system designed to maximize patient care in a cost-effective approach. For each of its customers, Optimal IMX provides a single source for imaging and PACS advice, integration knowledge and radiology optimization. For more information on Optimal IMX, visit

SOURCE Optimal IMX Inc.
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