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Optimal Readings Completes Strategic Name Change to Optimal IMX
Date:9/1/2009

BIRMINGHAM, Ala., Sept. 1 /PRNewswire/ -- Optimal Reading Services Group, Inc., the national leader in radiology optimization solutions that increase business capacity, productivity and quality for hospitals and radiology groups, announced today that its Board of Directors has approved changing its name to Optimal IMX Inc.. The name Optimal IMX was chosen for its ability to more accurately represent the precision imaging management execution and excellence that Optimal has already been providing to the market place.

"After three years of explosive growth and two corporate acquisitions, our company long ago accomplished the mission implied by our old name," said Craig Parker, chief executive officer for Optimal IMX. "The new corporate identity better reflects our expanded mission and the broad set of optimization services that leverage a larger pool of radiological talent, advanced technology and technologically-enhanced processes. Our focus on imaging management execution and excellence, signified in the IMX component of our name, has been proven to help healthcare organizations achieve an even higher level of radiology capacity and performance optimization without adding staff and infrastructure. The name change better reflects who we are and what we have already been doing."

Parker added, "With the rapid growth of digital imaging, acute staffing shortages and more complex processes, our business has adapted to meet an unfulfilled market need. To stay in front of massive changes in imaging, customers need a unique configuration of finely tuned processes, high-end technology, interpretive services and streamlined operational infrastructure to support and tightly integrate specially selected and trained physicians. Our tailor-made optimizing services incorporate enhancements to and/or delivery of full-coverage reading services, after-hours and overflow coverage and sub-specialists in an on-site and
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SOURCE Optimal IMX Inc.
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