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Ophthalmology Pioneer Dr. Jeffrey P. Gilbard Dies
Date:8/13/2009

WOBURN, Mass., Aug.13 /PRNewswire/ -- Dr. Jeffrey P. Gilbard, a pioneer in dry eye disease, died Wednesday, August 12, 2009 at Massachusetts General Hospital in Boston. Doctors say the cause of death was complications related to a bicycle accident. He was 55 years old.

Dr. Gilbard is best known for his pioneering research that led to treatments for dry eye disease, a condition that is caused by a chronic lack of moisture in the eye. He also is considered one of the first ophthalmologists and researchers to understand the correlation between nutrition and the health and wellness of the eye.

Dr. Gilbard founded Advanced Vision Research (AVR) in 1995 to market and distribute TheraTears, a revolutionary over-the-counter eye drop he created to treat dry eye. TheraTears quickly became one of the best selling eye lubricants on the market. His holistic approach to eye care included the use of nutritional supplements to improve the ocular surface and to treat and prevent retinal disease. This research resulted in additional products including TheraTears Nutrition, Macutrition and NutriDox.

With numerous patents and 11 products available in stores worldwide, the company has had record sales for 12 consecutive years. The AVR executive team led by Chief Operating Officer Leigh Reynolds will continue to run the company. Neil D. Donnenfeld, senior vice president of Global Sales and Marketing and Ruth Webb who serves as controller will continue to grow the business and offer new products into the marketplace.

"Our company is grieving the loss of its founder and our close friend, Dr. Jeffrey Gilbard," says Leigh Reynolds. "Over the past 12 years, I have worked closely with Jeff to build AVR. Jeff's vision for AVR to make products to prevent suffering due to dry eye and other eye diseases was very clear. We will continue his mission of improving p
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SOURCE Advanced Vision Research
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