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Operation Smile To Launch Groundbreaking 140 Smiles Fundraising Campaign at TWTRCON SF 09
Date:5/7/2009

Twitter-centric Campaign to Raise Funds for Children's Reconstructive Facial Surgery in a Live Case Study for TWTRCON SF 09 Participants

SAN FRANCISCO, May 7 /PRNewswire/ -- TWTRCON SF 09, the first conference focused on the use of Twitter in business, today announced that Operation Smile would be launching a groundbreaking new fundraising campaign, 140 Smiles (in 140 Characters) at the conference, creating a live case study in which TWTRCON attendees can participate. The mission of the 140 Smiles campaign will be to raise donations to help fund 140 reconstructive surgeries to repair childhood facial deformities, including cleft lips and cleft palates. The campaign will kick off at a launch party on Saturday, May 30, the night before the conference, which will be co-hosted by Adventure Girl Stefanie Michaels, and will continue to build momentum during the TWTRCON SF 09 program, creating a live case study of a twitter-centric marketing initiative.

"We are thrilled that Operation Smile has chosen to launch 140 Smiles at TWTRCON SF 09," said Tonia Ries, co-host of TWTRCON SF 09. "It's an opportunity for us to support an initiative that will help deliver a life-altering benefit to 140 children, while also providing a live case study to TWTRCON attendees of the power of Twitter to mobilize support for a cause."

The launch party will be co-hosted by Operation Smile, TWTRCON and media entrepreneur, travel expert and Top 100 Twitterer Stefanie Michaels (@AdventureGirl). The campaign, which will be hosted at www.140smiles.org, is being created by Common Knowledge, in partnership with Modern Media. The 140 Smiles launch party, which will be streamed live by Twooting.com, will be held May 30 from 7-9pm at Le Colonial San Francisco. Registration for TWTRCON includes an invitation to the 140 Smiles launch party.

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