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Operation Smile To Launch Groundbreaking 140 Smiles Fundraising Campaign at TWTRCON SF 09

Twitter-centric Campaign to Raise Funds for Children's Reconstructive Facial Surgery in a Live Case Study for TWTRCON SF 09 Participants

SAN FRANCISCO, May 7 /PRNewswire/ -- TWTRCON SF 09, the first conference focused on the use of Twitter in business, today announced that Operation Smile would be launching a groundbreaking new fundraising campaign, 140 Smiles (in 140 Characters) at the conference, creating a live case study in which TWTRCON attendees can participate. The mission of the 140 Smiles campaign will be to raise donations to help fund 140 reconstructive surgeries to repair childhood facial deformities, including cleft lips and cleft palates. The campaign will kick off at a launch party on Saturday, May 30, the night before the conference, which will be co-hosted by Adventure Girl Stefanie Michaels, and will continue to build momentum during the TWTRCON SF 09 program, creating a live case study of a twitter-centric marketing initiative.

"We are thrilled that Operation Smile has chosen to launch 140 Smiles at TWTRCON SF 09," said Tonia Ries, co-host of TWTRCON SF 09. "It's an opportunity for us to support an initiative that will help deliver a life-altering benefit to 140 children, while also providing a live case study to TWTRCON attendees of the power of Twitter to mobilize support for a cause."

The launch party will be co-hosted by Operation Smile, TWTRCON and media entrepreneur, travel expert and Top 100 Twitterer Stefanie Michaels (@AdventureGirl). The campaign, which will be hosted at, is being created by Common Knowledge, in partnership with Modern Media. The 140 Smiles launch party, which will be streamed live by, will be held May 30 from 7-9pm at Le Colonial San Francisco. Registration for TWTRCON includes an invitation to the 140 Smiles launch party.

"Operation Smile is so excited to be partnering with TWTRCON and other industry leaders on this landmark campaign," said Renee Hamilton, Operation Smile's Social Media Strategist. "We know the Twitter community is a generous, dynamic, and diverse group of people who can make a difference in the lives of children. This is a great opportunity to deliver our message through the power and reach of Twitter and we look forward to helping to change 140 lives, 140 characters at a time!"

To attend the 140 Smiles pre-TWTRCON launch party and find out more about the 140 Smiles campaign visit, and follow the campaign on Twitter at @operationsmile. Register for TWTRCON SF 09 at TWTRCON SF 09 is produced by Modern Media, in partnership with First30 Services and Technologizer.

About Modern Media

Modern Media ( builds, produces, markets and sells business conferences and media brands for both established business media companies and for media entrepreneurs and bloggers. Modern Media is also the producer of the Ypulse Youth Marketing Mashup (, which is taking place adjacent to TWTRCON SF 09 on 6/1 and 6/2 at the Hotel Nikko, San Francisco.

About Operation Smile (

Operation Smile mobilizes a world of generous hearts to heal children's smiles and transform lives across the globe. Founded in 1982, Operation Smile, headquartered in Norfolk, Virginia, is a worldwide organization that helps children born with cleft lips, cleft palates and other facial deformities and the organization has a presence in 51 countries. In addition to contributing free medical treatment, Operation Smile trains local medical professionals in its partner countries and leaves behind crucial equipment to lay the groundwork for long-term self-sufficiency.

    Mary Zagrobelny

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