Navigation Links
Online games new marketing tool for unhealthy foods
Date:6/3/2010

(SACRAMENTO, Calif.) UC Davis public health researchers have found that children, who are already saturated with television messages about unhealthy food choices, are the targets of a new medium used to sell high-fat, high-sugar foods: advergames.

Advergames are an entertaining blend of interactive animation, video content and advertising, exposing children for extended periods of time to online messages that primarily promote corporate branding and products.

The analysis, published in the May issue of the Journal of Nutrition Education and Behavior, leads its authors to recommend increased regulation of food companies that target youth.

"We knew based on our previous research that food advertising on television programming for children is dominated by high-fat quick-service restaurant options and high-sugar cereals and candy," said Diana Cassady, senior author of the study and an associate professor of public health sciences at UC Davis. "At the same time, we noticed a lot of that TV advertising included corporate websites, and we wanted to find out how these sites were being used to communicate about food to kids."

For their current study, Cassady and Jennifer Culp, lead author and training coordinator with the Food Stamp Nutrition Education Program at UC Davis, conducted a detailed content analysis of all restaurant, beverage and food websites advertised on the Cartoon Network and Nickelodeon between August 2006 and March 2007. These networks were selected because of their high volume of website promotion with traditional ads. The researchers' analysis focused on the broadcast timeframes most watched by children: weekday after-school hours and Saturday mornings.

Each site and the pages within those sites were evaluated for strategies used to prolong visits, types and frequency of branding features, and the number and prominence of nutrition and physical activity messages. After assessing 19 websites, 290 w
'/>"/>

Contact: Karen Finney
karen.finney@ucdmc.ucdavis.edu
916-734-9064
University of California - Davis - Health System
Source:Eurekalert

0

GOOD

Page: 1 2 3

Related medicine news :

1. Connecture, Inc. Launches New Technology Package to Increase Health Insurance Carriers' Success in the Online Individual Market
2. Vitabot Online Nutrition Redefines Corporate Wellness
3. OnlineEducation.com Announces the Addition of Fully Accredited Law and Criminal Justice Degree Programs to its Current Website Offerings
4. OnlineEducation.com Announces Expansion of Liberal Arts & Humanities to its Accredited Online Degree Programs
5. ckwrites.com Releases Report On Creating Online Marketing Tactics
6. And the Winner is… After Online Vote, Austin Cosmetic Dentist Crowns the Most Interesting Dental Patient in the World
7. McGraw-Hill Educations Online Resources Ease Learning at Home During H1N1 Outbreak
8. Joslin Diabetes Center and dLife Form New Online Partnership
9. Dr. David Williams Announces Launch of New Online Digestion Clinic
10. Google's Email Security Change Does Not Make Online Counseling Secure: Online Counseling Clients and Counselors Risk Confidentiality Breach
11. Mongoose Metrics Partners with Webtrends™ for Full-Scale Integration of Online and Offline Web Analytics Call Tracking Solutions
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/19/2013)... As warmer weather arrives and vacations begin, Asheville’s ... summertime packages. , “Whether guests are traveling to Asheville ... staycation, we think that these available packages will offer ... so beautiful in the summertime and there is a ... can choose from, based on their interests, offers something ...
(Date:6/19/2013)... 2013 According to Fastcare ... sun exposure is perhaps the biggest and certainly ... that is just one of many potential factors ... cancer. Other risk factors include:, , ... ,     Heredity may play a role , ...
(Date:6/19/2013)... The benefits, NASS said, ... the overall experience for the majority of those who ... Mr Mouw, whose Virgina-based company enjoys an international clientele, ... saying that the type of sauna is also important. ... counterfeit imitations which frankly, can be extremely dangerous particularly ...
(Date:6/19/2013)... Hollywood, CA (PRWEB) June 19, 2013 ... conditions with little to no access to the medical ... organizations are providing access to health care and the ... of these third-world nations. , Outlook with ... organizations to reveal the conditions in which these people ...
(Date:6/19/2013)... 19, 2013 Daily Gossip issued a press ... method will be published on their website at the ... article to inform readers about the information they will find ... reporters working at Daily Gossip, the article is a review ... , Hiller has understood during the vast research he has ...
Breaking Medicine News(10 mins):Health News:Fun Depot Partners with Brookstone Lodge on Summer Packages 2Health News:Risk Factors of Skin Cancer & Reducing That Risk 2Health News:Risk Factors of Skin Cancer & Reducing That Risk 3Health News:Health Benefits of Saunas Only Viable with Properly Constructed Models, Warns Manufacturer 2Health News:The Jump Manual Review: Reveals Hiller’s Method of Vertical Jump Training 2
... , DENVER, CO , Jan. 28 ... MIT is pleased to announce that it has started ... Jacques Gauthier and Mr. Michel Carrier as members ... has served on the board of directors of Axcan Pharma ...
... , Emergency Relief Fund Established for Haitian ... 28 The Assisted Living Federation of America ... Haitian employees of senior living companies. , "The employees of our ... seniors.  Now, in their hour of need, we offer support to ...
... CAMBRIDGE, Mass. , Jan. 28 DNA ... health through innovation, today announced it has been awarded ... from the National Aeronautics and Space Administration (NASA).  The ... facilitate whole health analysis in a single drop of ...
... part in a study thought that their obese four or five ... fathers, according to the February issue of Acta Paediatrica . ... of mothers and 77 per cent of fathers thought that their ... children took part in the study, carried out by researchers from ...
... innovative cardiac scanner will dramatically improve the process of ... developed at the University of Leeds, with funding from ... a key role. Due to its unprecedented ... to detect a number of conditions, including heart problems ...
... , ... Attempt, George Hood Utilizes Blogging, Facebook, Twitter, and LinkedIn to Raise Awareness, Funds ... Aurora, IL (PRWEB) January 28, ... Ultra endurance athlete is currently training to break the Guinness world record in stationary (spin) ...
Cached Medicine News:Health News:MIT is pleased to announce the nomination of Mr. Jacques Gauthier and Mr. Michel Carrier to its newly formed Advisory Board 2Health News:ALFA Extends Helping Hand to Haiti 2Health News:NASA selects DNA Medicine Institute's Nanoscale Diagnostics Technology for Phase II SBIR 2Health News:Most parents don't realize their 4 or 5 year-olds are overweight or obese 2Health News:Breakthrough heart scanner will allow earlier diagnosis 2Health News:Aurora Man's Guinness World Record Attempt Goes Social 2Health News:Aurora Man's Guinness World Record Attempt Goes Social 3Health News:Aurora Man's Guinness World Record Attempt Goes Social 4
(Date:6/19/2013)... Calif. , June 19, 2013 Pharmacyclics, ... announced that The New England Journal of Medicine ... 2 study evaluating the investigational oral Bruton,s tyrosine kinase ... lymphoma (MCL) online. These data suggested ibrutinib may be ... Results of a separate study examining ...
(Date:6/19/2013)...  Haemonetics Corporation (NYSE: HAE ) ... of its previously announced manufacturing transformation.  ... , Haemonetics has selected Sanmina Corporation (NASDAQ: ... medical devices currently manufactured in Braintree ... of integrated manufacturing solutions, components, products and repair, ...
(Date:6/19/2013)... YORK , June 19, 2013 /PRNewswire-iReach/ -- ... pioneer of modern hair transplant procedures and founder ... was included in the ,Best Doctors, issue of ... (Photo:  http://photos.prnewswire.com/prnh/20130619/CG34629 ) ... Best Doctors issue, and his reputation as world-renowned ...
Breaking Medicine Technology:Ibrutinib Phase 2 Study Results in Patients with Mantle Cell Lymphoma Published in The New England Journal of Medicine 2Ibrutinib Phase 2 Study Results in Patients with Mantle Cell Lymphoma Published in The New England Journal of Medicine 3Ibrutinib Phase 2 Study Results in Patients with Mantle Cell Lymphoma Published in The New England Journal of Medicine 4Ibrutinib Phase 2 Study Results in Patients with Mantle Cell Lymphoma Published in The New England Journal of Medicine 5Ibrutinib Phase 2 Study Results in Patients with Mantle Cell Lymphoma Published in The New England Journal of Medicine 6Haemonetics Announces Next Steps in Manufacturing Transformation 2Haemonetics Announces Next Steps in Manufacturing Transformation 3Haemonetics Announces Next Steps in Manufacturing Transformation 4Dr. Robert Bernstein in NY Magazine's 'Best Doctors' Issue for 14th Consecutive Year 2Dr. Robert Bernstein in NY Magazine's 'Best Doctors' Issue for 14th Consecutive Year 3
Innotrac Aio! immunoanalyzers are specially designed to exploit the benefits of Innotrac Diagnostics' exclusive dry chemistry and non-enhancement time-resolved fluorometry....
... Synchron LXi 725 clinical system combines ... accurate immunoassay testing capabilities, innovative data ... a single platform. After tests are ... for optimal quality assurance. If reflex ...
... Access immunoassay system is ... benchtop analyzer that performs ... with panels that include ... infectious disease, blood virus, ...
...
Medicine Products: