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Online dating research shows cupid's arrow is turning digital
Date:2/5/2012

sychological Science and will be published in the February edition of its journal Psychological Science in the Public Interest.

Other highlights from the analysis include:

Online dating has become the second-most-common way for couples to meet, behind only meeting through friends. According to research by Michael Rosenfeld from Stanford University and Reuben Thomas from City College of New York, in the early 1990s, less than 1 percent of the population met partners through printed personal advertisements or other commercial intermediaries. By 2005, among single adults Americans who were Internet users and currently seeking a romantic partner, 37 percent had dated online. According to research by Michael Rosenfeld, a professor of sociology at Stanford University, in 2007-2009, 22 percent of heterosexual couples and 61 percent of same-sex couples had found their partners through the Web. Those percentages are likely even larger today, the authors write.

Attitudes have changed radically. Through the 1980s and into the 1990s, a stigma was associated with personal advertisements that initially extended to online dating. But today, "online dating has entered the mainstream, and it is fast shedding any lingering social stigma," the authors write.

Men and women behave differently online.

  • A 2010 study of 6,485 users of a major online dating site found that men viewed three times more profiles than women did (597,169 to 196,363).
  • Men were approximately 40 percent more likely to initiate contact with a woman after viewing her profile than women were after viewing a man's profile (12.5 to 9 percent).

Online sites may encourage "soulmate" search. The authors caution that matching sites' emphasis on finding a perfect match, or soulmate, may encourage an unrealistic and destructive approach to relationships. "People with strong beliefs in romantic destiny (sometimes called soulmate beliefs) -- that a rel
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Contact: Susan Hagen
susan.hagen@rochester.edu
585-276-4061
University of Rochester
Source:Eurekalert  

Page: 1 2 3

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