Navigation Links
Online dating research shows cupid's arrow is turning digital
Date:2/5/2012

Online dating has not only shed its stigma, it has surpassed all forms of matchmaking in the United States other than meeting through friends, according to a new analysis of research on the burgeoning relationship industry.

The digital revolution in romance is a boon to lonely-hearters, providing greater and more convenient access to potential partners, reports the team of psychological scientists who prepared the review. But the industry's claims to offering a "science-based" approach with sophisticated algorithm-based matching have not been substantiated by independent researchers and, therefore, "should be given little credence," they conclude.

"Online dating is definitely a new and much needed twist on relationships," says Harry Reis, one of the five co-authors of the study and professor of psychology at the University of Rochester. Behavioral economics has shown that the dating market for singles in Western society is grossly inefficient, especially once individuals exit high school or college, he explains. "The Internet holds great promise for helping adults form healthy and supportive romantic partnerships, and those relationships are one of the best predictors of emotional and physical health," says Reis.

But online love has its pitfalls, Reis cautions. Comparing dozens and sometimes hundreds of possible dates may encourage a "shopping" mentality in which people become judgmental and picky, focusing exclusively on a narrow set of criteria like attractiveness or interests. And corresponding by computer for weeks or months before meeting face-to-face has been shown to create unrealistic expectations, he says.

The 64-page analysis reviews more than 400 psychology studies and public interest surveys, painting a full and fascinating picture of an industry that, according to one industry estimate, attracted 25 million unique users around the world in April 2011 alone. The report was commissioned by the Association for Psychological Science and will be published in the February edition of its journal Psychological Science in the Public Interest.

Other highlights from the analysis include:

Online dating has become the second-most-common way for couples to meet, behind only meeting through friends. According to research by Michael Rosenfeld from Stanford University and Reuben Thomas from City College of New York, in the early 1990s, less than 1 percent of the population met partners through printed personal advertisements or other commercial intermediaries. By 2005, among single adults Americans who were Internet users and currently seeking a romantic partner, 37 percent had dated online. According to research by Michael Rosenfeld, a professor of sociology at Stanford University, in 2007-2009, 22 percent of heterosexual couples and 61 percent of same-sex couples had found their partners through the Web. Those percentages are likely even larger today, the authors write.

Attitudes have changed radically. Through the 1980s and into the 1990s, a stigma was associated with personal advertisements that initially extended to online dating. But today, "online dating has entered the mainstream, and it is fast shedding any lingering social stigma," the authors write.

Men and women behave differently online.

  • A 2010 study of 6,485 users of a major online dating site found that men viewed three times more profiles than women did (597,169 to 196,363).
  • Men were approximately 40 percent more likely to initiate contact with a woman after viewing her profile than women were after viewing a man's profile (12.5 to 9 percent).

Online sites may encourage "soulmate" search. The authors caution that matching sites' emphasis on finding a perfect match, or soulmate, may encourage an unrealistic and destructive approach to relationships. "People with strong beliefs in romantic destiny (sometimes called soulmate beliefs) -- that a relationship between two people either is or is not 'meant to be' -- are especially likely to exit a romantic relationship when problems arise and to become vengeful in response to partner aggression when they feel insecure in the relationship," the authors write.

Online dating sites are not "scientific". Despite claims of using a "science-based" approach with sophisticated algorithm-based matching, the authors found "no published, peer-reviewed papers or Internet postings, for that matter that explained in sufficient detail the criteria used by dating sites for matching or for selecting which profiles a user gets to peruse." Instead, research touted by online sites is conducted in-house with study methods and data collection treated as proprietary secrets, and, therefore, not verifiable by outside parties.

Online dating fundamentally changes access to information. "In the words of one online dater: 'Where else can you go in a matter of 20 minutes [and] look at 200 women who are single and want to go on dates?' "

Along with Reis, other co-authors include Eli Finkel, associate professor of social psychology at Northwestern University and lead author on the paper; Paul Eastwick, assistant professor of psychology at Texas A&M University; Benjamin Karney, professor of psychology at the University of California at Los Angeles; and Susan Sprecher, professor of sociology and psychology at Illinois State University.


'/>"/>

Contact: Susan Hagen
susan.hagen@rochester.edu
585-276-4061
University of Rochester
Source:Eurekalert  

Related medicine news :

1. JCI online early table of contents: Feb. 1, 2012
2. JCI online early table of contents: Jan. 17, 2012
3. JCI online early table of contents: Jan. 9, 2012
4. Simple online tool to aid GPs in early ovarian cancer diagnosis
5. JCI online early table of contents: Dec. 27, 2011
6. JCI online early table of contents: Dec. 19, 2011
7. Online guide helps health organizations adopt electronic health records
8. JCI online early table of contents: Dec. 12, 2011
9. JCI online early table of contents: Nov. 21, 2011
10. Bullying Moves From Online to Text-Messaging: Study
11. JCI online early table of contents: Nov. 14, 2011
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Online dating research shows cupid's arrow is turning digital
(Date:4/30/2016)... ... April 30, 2016 , ... Saturday, April ... veterinarians’ global impact on public health. The World Veterinary Association (WVA) and the ... year have selected continuing education with a One Health focus, which emphasizes how ...
(Date:4/30/2016)... ... April 30, 2016 , ... Orlando-based Maximized Living has selected Dr. Nick ... in Rio. Under the care of Maximized Living doctors at the London Olympics ... showing, Maximized Living is sending the largest contingent of elite chiropractors to Rio to ...
(Date:4/29/2016)... , ... April 29, 2016 , ... ... Ten Footwear Foundation, the national charitable foundation serving the footwear industry, has broken ... volunteers representing more than 130 companies across 23 states during the months of ...
(Date:4/29/2016)... (PRWEB) , ... April 29, 2016 , ... On Tuesday, ... hospitals across the Southeast, celebrated the signature of Gov. Nathan Deal on SB 258, ... Geoff Duncan (R - Cumming), offers a 70% tax credit to individuals and corporations ...
(Date:4/29/2016)... ... April 29, 2016 , ... Conditions were ideal for Global ... Park on Sunday, with sunny skies, a light breeze and temperatures in the 60s. ... , The 5k Run and Walk and 1-mile walk were held to increase ...
Breaking Medicine News(10 mins):
(Date:4/29/2016)... , April 29, 2016 ... Life Sciences, Product Development Capabilities in ... Customer Base . Indegene ( ... announced the acquisition of Skura Corporation,s life science ... in adaptive sales enablement technology for life science ...
(Date:4/29/2016)... April 29, 2016 Automation is ... laboratory due to the growing demands for productivity in ... contemporary automated systems are already adept of a wide ... tedious and manual labor. Instrumentation continues to evolve, and ... conceivable just a few years ago. Originally used mostly ...
(Date:4/28/2016)... 2016 Research and Markets has ... Products Market 2016-2020" report to their offering. ... The global plastic surgery products market is expected ... period 2016-2020. , ,The growing adoption of laser in ... of the market. Lasers are used to treat a ...
Breaking Medicine Technology: