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Online Services Will Energise The Country's Invisible Healthcare Service
Date:6/15/2010

The Report “Alpha Moms Become Alpha Daughters” Sees Family Carers Enthusiastically Embrace Any Innovation That Enables Them To Fit The Care Of Their Parents Into A Busy Working Schedule.

Cambridge, UK (PRWEB) June 15, 2010 -- Alphadaughters.com. There is a 75% chance that a person over the age of 65 will need some form of long term care during the remainder of their life. According to Alphadaughters.com, a service set up to develop next generation health and social care, a large proportion of the care and support that person receives will be provided by their daughter.

Peter Kruger, who founded Alphadaughters.com, and in 2009 identified the Alpha Daughters as an important consumer group in its own right, says; “At a time when governments are desperately looking for ways to cut budget deficits and reduce rising healthcare costs, too little attention is given to the Alpha Daughters who provide billions of pounds worth of care for free and also act as a shadow healthcare service.”

Alphadaughters.com believes that supporting family carers would provide a simple and relatively painless way to reform healthcare. As Kruger explains; “Incumbent healthcare providers are sometimes reluctant to use new technology, such as electronic patient records, whereas alpha daughters enthusiastically embrace any innovation that enables them to fit the care of their parents into a busy working schedule.” He believes that pound for pound healthcare spending on family carers would have more impact on the well-being of the elderly if it was used to build an efficient supporting infrastructure for family carers rather than merely expanding the facilities of incumbent healthcare providers. “Providing services and technology to help people who care for their parents could also provide an simple route into the healthcare market for companies who are currently finding it
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Source: PRWeb
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