Navigation Links
Online Services Will Energise The Country's Invisible Healthcare Service
Date:6/15/2010

The Report “Alpha Moms Become Alpha Daughters” Sees Family Carers Enthusiastically Embrace Any Innovation That Enables Them To Fit The Care Of Their Parents Into A Busy Working Schedule.

Cambridge, UK (PRWEB) June 15, 2010 -- Alphadaughters.com. There is a 75% chance that a person over the age of 65 will need some form of long term care during the remainder of their life. According to Alphadaughters.com, a service set up to develop next generation health and social care, a large proportion of the care and support that person receives will be provided by their daughter.

Peter Kruger, who founded Alphadaughters.com, and in 2009 identified the Alpha Daughters as an important consumer group in its own right, says; “At a time when governments are desperately looking for ways to cut budget deficits and reduce rising healthcare costs, too little attention is given to the Alpha Daughters who provide billions of pounds worth of care for free and also act as a shadow healthcare service.”

Alphadaughters.com believes that supporting family carers would provide a simple and relatively painless way to reform healthcare. As Kruger explains; “Incumbent healthcare providers are sometimes reluctant to use new technology, such as electronic patient records, whereas alpha daughters enthusiastically embrace any innovation that enables them to fit the care of their parents into a busy working schedule.” He believes that pound for pound healthcare spending on family carers would have more impact on the well-being of the elderly if it was used to build an efficient supporting infrastructure for family carers rather than merely expanding the facilities of incumbent healthcare providers. “Providing services and technology to help people who care for their parents could also provide an simple route into the healthcare market for companies who are currently finding it difficult to gain traction with mainstream healthcare providers,” says Kruger, who goes on to point out; “There are some interesting possibilities here for Public Private Partnerships (PPPs) and the emergence of widely used and accessible online National Health services.”

According to Kruger, Alpha Daughters exert their influence in areas beyond healthcare. “They also arrange travel, organise house repairs and make major purchases, such as furniture and consumer electronics, on their parents’ behalf,” says Kruger, adding, “the Alpha Daughter’s role as a proxy consumer is similar to that of the Alpha Mom, a mother who purchases goods and services on behalf of her children and who is either responsible for, or heavily influences, up to 70% of household expenditure”.

The Alpha Daughter is, according to a recent report published by Alphadaughters.com, having a wider impact on the economy and could become an important factor in government fiscal and healthcare planning. As Kruger explains, “When baby boomers retire much of their wealth retires with them and they become markedly less economically active than they were during their youth and middle age. This has macro economic implications that governments are now just starting to address.” The report “Alpha Moms Become Alpha Daughters” points to evidence that governments are starting to deploy fiscal mechanisms that transfer wealth from elderly baby boomers to younger people who are more economically active, as a means of stimulating economic growth. “Companies need to be aware of the role Alpha Daughters will play in this transfer of wealth and the business opportunity this represents,” says Kruger.

The report “Alpha Moms Become Alpha Daughters” is available from http://www.alphadaughters.com

About Alphadaughters.com

Alphadaughters.com helps companies and organisations develop business models and marketing strategies that will enable them to reach the influential ‘Alpha Daughter’ consumer.

http://www.alphadaughters.com

# # #

Read the full story at http://www.prweb.com/releases/2010/06/prweb4124264.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Connecture, Inc. Launches New Technology Package to Increase Health Insurance Carriers' Success in the Online Individual Market
2. Vitabot Online Nutrition Redefines Corporate Wellness
3. OnlineEducation.com Announces the Addition of Fully Accredited Law and Criminal Justice Degree Programs to its Current Website Offerings
4. OnlineEducation.com Announces Expansion of Liberal Arts & Humanities to its Accredited Online Degree Programs
5. ckwrites.com Releases Report On Creating Online Marketing Tactics
6. And the Winner is… After Online Vote, Austin Cosmetic Dentist Crowns the Most Interesting Dental Patient in the World
7. McGraw-Hill Educations Online Resources Ease Learning at Home During H1N1 Outbreak
8. Joslin Diabetes Center and dLife Form New Online Partnership
9. Dr. David Williams Announces Launch of New Online Digestion Clinic
10. Google's Email Security Change Does Not Make Online Counseling Secure: Online Counseling Clients and Counselors Risk Confidentiality Breach
11. Mongoose Metrics Partners with Webtrends™ for Full-Scale Integration of Online and Offline Web Analytics Call Tracking Solutions
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Online Services Will Energise The Country's Invisible Healthcare Service 
(Date:10/13/2017)... N.Y (PRWEB) , ... October 13, 2017 , ... Lori ... became a member of ElderCounsel, a national organization of elder law and special needs ... changing laws and rules. It also provides a forum to network with elder law ...
(Date:10/13/2017)... ... October 13, 2017 , ... Ellevate Network, the leading network for professional women, ... towards gender equality at their inaugural Summit in New York City in June. The ... social audience of over 3 million. To watch the Mobilize Women video, click ...
(Date:10/13/2017)... ... 13, 2017 , ... Coveros, a leader in agile coaching ... contract by the Center for Medicare and Medicaid Services (CMS). The Enterprise Agile ... of Agile methodologies in a consistent and high value manner across CMS programs. ...
(Date:10/12/2017)... Francisco, CA (PRWEB) , ... October 12, 2017 ... ... Dr. Cheng, are now treating sleep apnea using cutting-edge Oventus O2Vent ... apnea, a serious sleep disorder characterized by frequent cessation in breathing. Oral appliances ...
(Date:10/12/2017)... ... 2017 , ... The American College of Medical Informatics (ACMI) will present the ... Opening Session of AMIA’s Annual Symposium in Washington, D.C. AMIA’s Annual Symposium ... a pioneer in the field of medical informatics, this prestigious award is presented to ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... Oct. 2, 2017 Diplomat Pharmacy, Inc. (NYSE: ... Software and Consulting, LLC , and named its founder ... based in Tennessee , will operate ... expands EnvoyHealth,s service offerings for health care partners to ... "In an interoperable world, technology ...
(Date:10/2/2017)... COPENHAGEN, Denmark , Oct. 2, 2017 The ... tool in the struggle to reverse the tide of prescription ... plan for regulating their medicine intake and stepping down their ... is set to launch in December 2017; the first 100,000 ... access. Learn more at http://www.rebound-solution.com/ ...
(Date:9/27/2017)... and NEW YORK , Sept. 27, 2017 /PRNewswire/ ... health and big data solutions, today announced that its MyDario product is ... your local TV listings for when The Dr. Oz Show airs in ... The nine-time ... month. ...
Breaking Medicine Technology: