Structural changes and pressures within the current healthcare environment have impacted prescribers and manufacturers. Their needs are no longer well satisfied by the traditional sampling model. The common goal remains patient care. Pharmaceuticals are a strategic component of effective care so sampling remains important.

"Research conducted over the last two years showed that prescribers required a new method of managing sampling tasks. We began by looking at the available data and asking questions," said Paul Blocchi, Director of Business Development. "What simple solution would help prescribers in a practice environment where time is frequently over committed? How could prescribers complete sampling tasks and obtain support information anytime, whatever their schedule? What if this new resource would aggregate offerings from many manufacturers in one always-accessible portal? Then prescribers could enjoy the convenience and control of a one-stop shop for all their sampling tasks."

Pharmaceutical representatives find it increasingly difficult to meet with prescribers. Meeting times are often better measured in seconds rather than minutes. Tier 2 and tier 3 drugs infrequently receive full presentation -- time is too scarce.

Blocchi continued "Every time the representative does not see the prescriber, the traditional model's effectiveness is compromised and costs rise. Manufacturers need a new model structured for greater focus and results in this changed environment. RxSamplesNow.com solves the time and on-demand access issues for prescriber's while providing a cost-effective, consistent, drug specific marketing campaign for drug manufacturers.

Blocchi added that, "RxSamplesNow.com draws on the new synergy of convergence and collaboration rather than the old concept of command and control. RxSamplesNow.com allows manufacturers to share common overhead while pursui
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